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Media Literacy for Elementary Students
Transcript of Media Literacy for Elementary Students
It's all about the cereal...
All media and
advertising are bad!
Media as the basis
for literacy lessons
Katya Vigil, M.Ed., Ed.D. cand
Winchester Public Schools
Dr. Theresa Redmond
Appalachian State University
Massachusetts Technology Standards
Things you see in advertisements might not always be as great as they seem.
You might be more influenced by media than you know...trademarks and product placement.
Advertisers use gimmicks to make you want their products!
Arthur Bounces Back
Revisions for Next Time...?
What kinds of media messages do you get every day?
Are you a walking advertisement?
Center for Media Literacy
Also as PDF, explores language used for advertisements.
Find something better for 3rd grade...too much cereal! Focus more on "not always what it seems."
Perhaps some realia would help for this age = concrete?
Can 4th grade produce a short commercial with Animoto or Windows Movie Maker?
Might not let 4th spend class time on Trademark Alphabet game...too addictive!
Focus on fewer advertising hooks - only the ones that generally apply to younger audience.
Include examples that appeal to braoder viewers...not only from one source.
OK, I'm in! Now where can I find some great resources to learn more about Media Literacy and plan lessons?
PBS http://www.pbs.org/teachers/search/resources/?grade=3-5&q=media+literacyLesson plans and ideas for teaching media literacy early
Action Coalition for Media Education
PBS Kids Don't Buy It
National Association for Media Literacy Educationhttp://namle.net/
Media Literacy Clearinghouse
Media Awareness Network (Canada)http://www.media-awareness.ca/english/index.cfm