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Coach Inc. Strategic Planning

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by

variya taweepiriya

on 9 December 2014

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Transcript of Coach Inc. Strategic Planning

1. Perceived Quality as
Traditional Luxuries
Coach Inc. in 2012: Its Strategy in
the ‘Accessible’ Luxury Goods Market

1.1 History
3. Internal Analysis
3.1 SWOT Analysis

3.2 Value Chain
3.1 SWOT Analysis
1.2 Vision
Coach Inc. in 2012: Its Strategy in
the ‘Accessible’ Luxury Goods Market

1. Coach Inc. Background
2. External Environment
3. Internal Analysis
4. Strategies
5. Recommendation

"Coach seeks to be the leading brand of quality lifestyle accessories offering classic, modern American styling."
1.3 Core Value
WE SEE POSSIBILITY IN THE IMPOSSIBLE
We pursue our passions with tenacity to innovate a new way forward.
We challenge assumptions with optimism for what could be.
We embrace our curiosity and welcome the unknown.
WE NURTURE AUTHENTICITY
We stay true to who we are.
We say what we do, do what we say and hold each other accountable.
We build genuine, rewarding relationships-with customers, partners and each other.

WE INTEGRATE INDIVIDUALITY AND TEAMWORK
We are high-performing individuals who work together for the greater good of Coach Inc.
We encourage personal initiative and invite a diversity of perspectives.
We take responsibility for delivering excellence-as individuals and as a team.
WE FUSE CREATIVITY AND LOGIC
We trust our emotion and imagination to propel us onward.
We use judgment to connect instincts and logic.
We learn from our experience.
1.3 Core Value
Value Chain
1. Coach Inc. Background
1.4 Objectives
(Balanced Score Card)
Financial Perspective
Customer Perspective
Customer Perspective
Internal Process Perspective
Learning and Growth Perspective
2. External Environment
2.1 Background of luxury goods industry
2.2 Key success factors of luxury goods
industry
2.3 Analysis
2.1 Background of Luxury Industry

Recommendations
2.2 Key Success Factors
What is Luxury Goods
What is luxury goods
Trends of global luxury goods
Main categories of luxury goods
Handbag
Leather Goods
Accessory
Main Categories of luxury goods
Competitive Strategy

Best cost Provider
100%
Out source

Optimization
1.The mix of Cost
2.Lead times
3.Investment



Multi distribution channel
Financial Report

Multi distribution channel
Flexible Sourcing
Trends of Global Luxury Goods
Global Trends
Emerging Market Trends
Counterfeiting
Emerging Market
Trends
Global Trends
Luxury Industry Sales
2010 : $224 billion
What are in Net sales?
Financial Data
by Channel of Distribution

Counterfeiting
The company’s growth

Worth estimated $300 to $600 billion
Global Congress on Combating Counterfeiting estimated 9% of all goods sold were fake.
2 in 3 were manufactured in China and Asian Countries.
Luxury Brands are teaming up to combat counterfeiting (implementing international piracy enforcement)
4. Strategies
CORPORATE
"growing"
BUSINESS UNIT
"best cost"
FUNCTIONAL
"outsourcing"
85%
15%
USA + Japan
Dual-gender
e-Commerce
1 Month
1 Product
5-Forces
OFFENSIVE
DEFENSIVE
1. Brand
Ambassador
2. Young Design Contest
3. Coach Prestige Lounge
1. Sheep & Goat Fund
2. Royal Premiums
Strategic Group Map
Customer
Behavior
Market
Trend
BCG Matrix
2. 50% Lower Price
3. Customer Services (Refurbish)
4. Design to Customer Satisfaction
5. Affordable Luxury Brand Image
3. Customer Relationship
Management
1.1 History
1.1 History
1.2 Vision
1.3 Core Values
1.4 Objectives
2.3.1 PESTEL
2.3 Analysis
2.3.1 PESTEL
2.3.3 5-Force
2.3.4 BCG Matrix
2.3.2 Strategic Group Map
Strategic Planning

Ms. Nunnapas Petcharapirat
Mr. Sukit Hongnaruechai
Ms. Supanida Budsayaplakorn
Ms. Teerarat Uthaiwattanatorn
Ms. Variya Taweepiriya
Mr. Weerapol Weerachotwasin

Market
Development
Product
Development
Full transcript