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Propaganda Project: Transfer

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by

Andrew Manzanero

on 5 March 2013

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Transcript of Propaganda Project: Transfer

The Propaganda of TRANSFER Examples of Transfer in Animal Farm Visual Graphics Transfer Commercial Transfer propaganda is a technique that is commonly used to advertise a campaign for issue, product, etc. It presents a positive image or idea and attaches the positive feelings to another idea. This type of propaganda is used very commonly. BY: Andrew Manzanero & Joshua Beltran The purpose of this poster is to promote Barack Obama for President re-election.

The intended audience for this poster is potential registered voters both republican and democratic.

This technique is effective by transfer propaganda and because he was elected as president of the U.S.A.

The american flag is used to transfer positive feelings toward Obama in order to promote himself.

The emotions appealed to include inner desires, security, and the idea hope.

This poster is given a positive truthful way and is used responsibly and that Obama stands for what the american flag stands for. The Purpose of this video is to show that the drink Heineken is part of the good time in a party. The intended audience is adults 21 and over who like to party and have a good time. The techniques are effective because Heineken is a very popular beverage and it is widely used in parties today. The visual images of a party and a good time are used in this video. The emotions appealed to are good vibes, happiness, and
joy. This message is given in an untruthful and in a
irresponsible way because alcohol is
used in excess. Satire Skit Extra Credit Quote 1: The animals sang a tune called Beasts of England, "The singing of the song threw the animals into the wildest excitement.", said Orwell, stating the songs sent the animals into joy (Orwell 6). The Beasts of England was a song that Old Major had dreamt and shared with the farm. This quote shows the propaganda transfer because the pigs used this song to excite the animals and transfer motivational feelings towards the pigs. Quote 2: Boxer dies, and Napoleon uses it to his advantage, "Napoleon ended his speech with a reminder of Boxer's two favourite maxims,'I will work Harder' and 'Comrade Napoleon is always right'- maxims, he said, which every animal would do well to adopt as his own.", Orwell says showing how Napoleon used Boxer to transfer motivation to the other animals (Orwell 58). These sayings were Boxer's favorite and he was well known for saying those phrases all the time. Napoleon uses Boxer's sayings, which everyone adored, to promote himself and transfer positive feelings toward himself. Obama Picture: Djansezian, Kevork. 2012. Web. 4 Mar. 2013. <http://www.hollywoodreporter.com/news/harvard-study-google-obama-racist-voting-336478>. Sources Cited: Satire Skit: Manzanero, Andrew V., and Joshua D. Beltran, perf. Final Satire Skit. Prod. Andrew V. Manzanero and Joshua D. Beltran. Youtube, 2013. Web. 4 Mar. 2013. <http://youtu.be/I1kXdB1t1yo>. Extra Credit Commercial: Manzanero, Andrew V., and Joshua D. Beltran, perf. Extra Credit Commercial. Prod. Andrew V. Manzanero and Joshua D. Beltran. 2013. Youtube. Web. 4 Mar. 2013. <http://youtu.be/TAbCgnRwYc4>. Heineken Commercial: Heineken - The Entrance (Sing it out lou. 2011. Youtube. Web. 4 Mar. 2013. <https://www.youtube.com/watch?v=yMfvzlf9Uus>.
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