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Target

No description
by

Alexa Wilcox

on 23 July 2013

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Transcript of Target

TARGET
1.
younger

2.
lower-middle income

3.
family-orientated
VALUE
VARIETY
LOW PRICES
Competition
Product
differentiated
products
high end
luxury goods
Price P?
VALUE

VARIETY
LOW PRICES
1765 stores in
49 states
Target
Exclusive name brand products
Low prices
Convenience
Walmart & others
Low prices and convenience
...but
No exclusivity and brand name products from boutique collaborations
PRICE-MATCHING
POLICY
3.1 %
Promotion
2.3%
0.3%
Advertising = 1 part
RELATIONSHIPS
CRM
Positioning Strategy?

Hello
China!
!
Place?
Full transcript