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Qu Chen

on 3 May 2010

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Management 397F Class History SWOT
Analysis Traits
Styles Innovations Strategies Goals
"An adopted child
and a college dropout" OUTLINES SWOT Analysis - Helpful in identifying areas of development - Identifying the internal and external factors - Favorable or unfavorable to achieve the objective S.W.O.T THREATS WEAKNESSES OPPORTUNITIES STRENGTHS • Apple Computer are expert in Developing own software and hardware

• Giving a face-lift to desktop and notebook lines

• Low debt—more maneuverable

• Apple Computers have good brand loyalty

• Partnership with Intel Computers in 2006 – Present

• Strong Research & Development Department • Weak relationship with Intel and Microsoft

• The product life cycle of Apple products are very small for that reasons revenues are more depend on launch of new products and services

• Weak presence in markets other than education and publishing

• Slow turn around on high demand products

• Apples market share is far behind from major competitor Microsoft

• In past the relationship between Steve jobs and employee were not good which result in reputation loss • Increase in worms and viruses on PCs so the antivirus solution can be developed by Apple

• Large population (Gen X&Y) which are extremely individualistic and name brand conscious

• The ties of apple other companies are weak, Apple can develop good relationship for joint ventures

• Downloadable music and MP3 players are highly marketable

• The online sales of computer are increasing with rapid speed

• The laptop market growth is high; Apple Computers should focus to develop new models to cater the need of customers • Companies not seeing Apple as compatible with their software

• Apple facing strong competition from Dell, HP, Sony and Toshiba in laptop segment

• Downloading free music from other online source without paying cost is common it may impact the iTunes sales

• Apple software, Cell phone and hardware are expensive as compared to other competitors such as Dell

• Microsoft launched Microsoft Vista, Windows 7 which is gaining market share

• The switching in technology is very fast INTERNAL EXTERNAL
Why he is so successful... Most people can hardly shift the consumer market even once, but Jobs did it four times! Through the introduction of Apple II,
he ignited the vision of making personal
computers available to ordinary citizens
#1 Through Pixar Animation Studio, he showed the
world that life-like, emotion-driven and fully computer-animated films are possible #2 #3 #4 Through his invention of the wildly popular
iPod MP3 players, he changed the way how
music are distributed; and just a year ago,
through the birth of iPhone, he raised the
bar of mobile phones In all his executions, he never swayed away
from his basic belief that a killer product will
always find its audience. Now, Jobs is not
only the most famous comeback CEO of all
time, but he is also a role model for aspiring
entrepreneurs Co-founder and chief executive officer of Apple

Jobs previously served as chief executive of Pixar Animation Studios 1995

Pixar releases Toy Story, the first full-length
computer animated film, to rave reviews

Big year for introductions: first Apple stores,
the iPod, I Tunes, and the OS X operating system

Pixar releases Monsters Inc 2003

Pixar releases Finding Nemo to record box office

First Apple Stores, iPod, iTues, OS X 2004

The Incredibles is released

Pixar is sold to Disney, making Jobs its largest
shareholder, with a stake now worth $4.6 billion

Cars is released
1995 2000 2005 2010 1976
Apple computer
is founded 1984
Macintosh is
introduced 1997
Jobs become
intrim CEO
of Apple 2000
Jobs is
CEO of Apple 2005
iPod Nano is released 2007
iPhone is introduced 2008
iPhone 3G Apple Stores: Location & Numbers An inspirational quote from Steve
- Speech at Stanford University “Sometimes life hits you in the head with a brick. Don’t lose faith.
I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”
Resume Level 5
Executive Builds enduring greatness through a paradoxical
blend of personal humility and professional will Effective Leader Competent Mananger Contributing Team Member Highly Capable Individual Organizes people and resources toward the effective
and efficient pursuit of predetermined objectives Contributes individual capabilities to the achievement of group objectives and works effectively with others in a group setting Makes productive contributions through talent, knowledge, skills, and good work habits Catalyzes commitment to and vigorous pursuit of a clear and compelling vision, stimulating higher performance standards
Apple’s Vision and Mission Apple ignited the personal computer revolution
- Apple II, Macintosh

Apple continues to lead the industry in innovation with its award-winning computers
- OS X operating system, iLife

Apple is also spearheading the digital media revolution
- iPod, iTunes online store

Apple has entered the mobile phone market
- iPhone

Steve Job’s vision for the company is brand fanaticism and radical customer devotion
Steve’s Passion Hiring John Sculley in 1983

Steve Jobs believes that small teams of highly talented people are more productive

Steve’s ego and strong identity with Apple

Monday meetings Killing Products “Apple is a $30 billion company, yet we’ve got less than 30 major products”

Fewer products => more focus => higher quality

Jobs capitalizes on corporate blunders/opportunities Steve Wozniak’s Apple I and Hewlett Packard

Xerox, mouse and GUI

Bill Gates, IBM and MS-DOS
Strategic Planning Model VISION MISSION Goals &
Objectives SWOT
Analysis FEEDBACK Strategic
Choice Implentation Evaluation &
Control Corporate
Functional Tactics, Action Plans
Change Management
What do you do? Number of Employees: 34,300
- from Mergent Online Steven P. Jobs - Chief Executive Officer Apple's Leaders - Peter Oppenheimer - Senior Vice President, Chief Financial Officer
- Philip W. Schiller - Senior Vice President, Chief Marketing Officer
- Timothy D. Cook - Chief Operating Officer
- Scott Forstall - Senior Vice President
- Ronald B. Johnson - Senior Vice President
- Robert Mansfield - Senior Vice President, Engineering
- Bertrand Serlet - Senior Vice President, Engineering Topdown Approach Who Should NOT Be on the Team? People with Big Egos


Reluctant Players
Steve's Quotes On Fixing Apple On Innovation
and Design
You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me --Fortune, Sept. 18, 1995

If I were running Apple, I would milk the Macintosh for all it's worth -- and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago
--Fortune, Feb. 19, 1996 It's rare that you see an artist in his 30s or 40s able to really contribute something amazing - At age 29
- Playboy, February 1985

I've always wanted to own and control the primary technology in everything we do
- BusinessWeek Online, Oct. 12, 2004

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it
- Fortune, Nov. 9, 1998 No To 1,000 Things Has created unparalleled suspense and excitement around their events and products (helped make investors money) - iPod
- iPhone
- iPad Dominated digital music player sales in the United States, over 90% of the market for hard drive-based players and over 70% of the market for all types of players Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste
- at the annual Apple shareholder meeting
Passion All About Steve -he admits he found what he loves to do early in life and continues to capitalize on this passion even to this day Resolve Innovation Focus Striving for perfectionism -his habit of making decisions and then suddenly changing his mind - his return, designs of Apple products All About Steve Customer devotion - he focuses on “transforming” others to help each other, to look out for each other, to be encouraging and harmonious, and to look out for the organization as a whole Involvement Ability to create small team of top talents Effective communication -"You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new" Autocratic ? Charismatic? Democratic? Laissez-Faire? Participative? Situational? Transformational? one person has control over all of the workers or followers. The leader is in complete control and no one is permitted to make any suggestions or offer any opinions one inspire others and encourage them to be their best. Employees and group members want to impress a charismatic leader, so they work hard and strive to succeed the people have a more participatory role in the decision making process. One person retains final say over all decisions but allows others to share insight and ideas leaders offer little or no guidance to group members and leave decision-making up to group members. While this style can be effective in situations where group members are highly qualified in an area of expertise, it often leads to poorly defined roles and a lack of motivation offer guidance to group members, but they also participate in the group and allow input from other group members leaders choose the best course of action based upon situational variable. Different styles of leadership may be more appropriate for certain types of decision-making generally energetic, enthusiastic and passionate. Not only are these leaders concerned and involved in the process; they are also focused on helping every member of the group succeed as well Nothing here...
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