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Copy of Copy of Cooper - Cap 6
Transcript of Copy of Copy of Cooper - Cap 6
DESCOBERTA: A BUSCA POR IDEIAS INOVADORAS Alunos:
Rafael Carlos SEP 5782 Processo de Desenvolvimento de Produto
Referência Bibliográfica: COOPER, R. G. In: Winning at New Products: Accelerating the Process from Idea to Launch. Massachusetts: Perseu, 2001. Cap 6, p. 154-177
26 de março de 2012
Para construção dos cenários futuros o time sênior deve responder:
Qual o melhor cenário futuro?
Qual o pior cenário futuro considerando o ambiente externo a organização?
Quais dimensões caracterizam estes cenários?