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5 Areas in the Industry of Agriculture - Strawberries

1st Agro-Ecology Project

ma cw

on 12 November 2012

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Transcript of 5 Areas in the Industry of Agriculture - Strawberries

by: Amy Wells and Morgan Carter Strawberries Processing The grading, packaging, storage, and transportation of strawberries must meet certain standards. Distribution Strawberries are the only fruit that consist of seeds on the exterior of the fruit. Interesting Facts about
Strawberries: Although the organic strawberry production systems provide farmers with a profitable alternative marketing channel using biological and chemical-free products, the U.S. acreage of organic strawberry producers only consists of less than 4% of total U.S. land. Production The United States is the world's largest producer of strawberries, accounting for nearly 1.3 metric tons in the year 2010, which turned out to be about 30% of the total world's strawberry production The U.S. strawberry industry is primarily located in southern and coastal California. In 2010 strawberries were ranked as the U.S.'s number one fruit based on the value of production. The production of strawberries thrives under moderate climates with warm weather and low humidity On the other hand, 100% of Florida's strawberry production is destined for fresh markets, and is the major producer for strawberries in the U.S. during the winter.

In addition, fresh market strawberry production alone totaled to a profit of $2.2 billion in 2011. Grade Standards Some Many Few Site Selection and Preparation (cc) photo by twicepix on Flickr (cc) photo by tudor on Flickr An authorized inspection agency is to notify a processor if any lot containing strawberries is found to contain worms. As a result, the processor may reject any lot containing worms. The grade number one rule that was amended in the year of 2000 states that strawberries produced for markets must meet the firm and color requirements set by the State Department of Food and Agriculture. The following are examples of the grading standards of strawberries set by the State of California Department of Food and Agriculture:
Berries must have not less than eighty percent (80%) red color characteristic of the variety.
Defective strawberries mean those berries which are damaged by various causes and are unacceptable for processing.
Dirt means that the berry shows dirt which will not wash off in the ordinary process of washing. Farmer Considerations When Establishing a Strawberry Farm:
Select a site in full sun for strawberries need at least six hours of sunlight a day.
The soil should be rich and loose with a pH of 5.8 to 6.2.
According to the University of Maine Extension, strawberries shouldn't be planted where tomatoes, peppers or eggplant have grown in the past to avoid the threat of Verticillium rot. Verticillium rot is common in those vegetables and remains in the soil and can decrease the result in the amount of production of strawberries. Planting Strawberry plants can be planted as soon as the soil is workable in the spring, according to the University of Illinois Extension. The planting hole should be large enough to spread out the roots. Space plants 1 1/2 feet apart with 4 to 4 1/2 feet between rows. Each plant will put out runner plants, and the space between rows will eventually fill in to form a patch. Care Renovation It is important to keep weeds under control as they can easily take over strawberry plants.
Strawberry plants also need about 1 to 2 inches of water every week. Besides being an excellent dessert fruit, strawberries are a good source of vitamin C and are low in calories. For example, 1/2 of a cup fills an adult's daily need for vitamin C and only consist of about 25 calories. According to the University of Illinois Extension, plants should be "renovated" each year shortly after harvest.
This includes pulling up any plants that are diseased or dying and also irrigating the patch so it becomes about 6 inches deep. The average strawberry consist of 200 seeds. Also, eating strawberries over time can help reduce the risk of cancer & heart attacks. Transportation across state or national borders often requires special permits and tariffs Because strawberries are very perishable their distribution process is rapid.
Strawberry growers and companies use elaborate and extensive marketing channels, facilities, and equipment for maintaining and enhancing berry quality. Successful wholesale marketing requires expertise in post harvest refrigeration and distribution.
In the United States, California, Florida, Oregon and Washington dominate wholesale export markets for strawberries. (cc) photo by medhead on Flickr For example, California strawberries that are sold in other states are flown to their destination to preserve quality.

Even though strawberries are distributed all throughout the United States, peak production periods affect grower price. Sources Agmrc.org
Google.com Marketing 1.) Adults - Bumper stickers

2.) Young children - Magazine advertizement

3.) Teenagers - Edible sample
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