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Mc Donalds

about Mc Donalds

Chanmin lee

on 3 May 2011

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Transcript of Mc Donalds

McDonalds Growth McDonalds Around the World: Asia Mchotdog
Bacon potato pie
Corn cup
Banana pie

Middle East McCurry
Veg Mcpuff Pizza
Chicken big mac Europe CBO – chicken, bacon, and onions
Croque mcDo
Onion rings
North American/South America Grilled cheese sandwich
Triple mac
The McDonalds deluxe breakfast in Hawaii comes with spam, rice, eggs, and sausage patties.
The McLobster roll is served seasonally in Canada. Franchising 51% of McDonalds is operated by franchisees
When a franchisee opens a McDonalds restaurant, McDonalds collects rent along with percentage of sales and marketing fees
Usually McDonalds owns the land the restaurant stands on
The franchisee simply pays for the right to operate the restaurant for 20 years
Uniformity in McDonalds is a requirement 1965 1967 1969 1974 1975 1977 1978 1980 1981 1983 1984
1992 1996 2003 2005 2008 2009 1988 1990 1985 1963 1961 1959
1958 1956 1955 1954 1948 1940 McDonald’s Bar-B-Q opened (by Dick and Mac McDonald) McDonald’s is founded
Ray Kroc’s Trip West Des Plaines Location opens
Fred Turner Hired 100million sold

100th restaurant Hamburger University opens
New slashed M logo 500th restaurant 10th anniversary McDonald’s go international Golden Arches Updated First Ronald McDonald House Opens
Breakfast at McDonald’s
First Drive-Thru All American H.S Basketball Team 5000th restaurant
25th anniversary
6000th restaurant International growth McDonald’s in 32 countries Ray Kroc passed away
Olympic Swim Stadium
30th anniversary
Des Plaines Restaurant Museum Opened
10,000th restaurant Moscow location opens
100 Most Important Americans
Warsaw location opens McDOnald’s.com Launched First HFC restaurant
I’m Lovin’ It
50th anniversary 0 Gram Trans Fat McCafe goes International
McDOnald’s awarded For Being Green The amount of restaurants all around the world Rank #1 - USA: 12,804 McDonald's restaurants
Rank #2 – Japan: 3,598 McDonald's restaurants 
Rank #3 – Canada: 1,154 McDonald's restaurants 
Rank #4 – UK: 1,115 McDonald's restaurants 
Rank #5 – Germany: 1,091 McDonald's restaurants 
Rank #6 – France: 857 McDonald's restaurants 
Rank #7 – Australia: 701 McDonald's restaurants 
Rank #8 – Taiwan: 338 McDonald's restaurants 
Rank #9 – China: 326 McDonald's restaurants 
Rank #10 – Italy: 290 McDonald's restaurants
Sr. Director at McDonalds Corp, Sr. Marketing Director at McDonald's Corporation
Market Research - helps win customer loyalty
- increases the sales of a company

Changes that can affect McDonalds:

•Economic changes
e.g. rise in living standards
•Lgeal changes
e.g. changes in laws about packaging or producing something in a country
•Technological changes
e.g. new food production techniques
•Social changes
e.g. changes in patterns of eating
The 4Ps - Poduct : which products are well received
- Price : what prices are general consumers willing to pay
- Promotion : what are the most viewed TV programs, newspapers and advertising
- Place : which restaurants are visited mostly Product The new angus snack wrap - the tag line is the simple joy of angus.
There can't be too much of a good thing.
Its good to turn over a new beef.
Price The Dollar menu
tag line: have we got a deal for you!
Hot, freshly prepared, and only for a dollar.
Promotions Advertising can be conducted in various places such as,
in cinema
on websites
newspapers and magazines Big Mac® Meal Tracks Advertising speedee
Advertising Themes McDonald's is Your Kind of Place (1967)
You Deserve a Break Today (1971)
We Do it All for You (1975)
You, You're The One (1976)
Nobody Can Do It Like McDonald's Can (1979)
Nobody Makes Your Day Like McDonald's Can (1981)
McDonald's and You (1983)
It's a Good Time for the Great Taste of McDonald's (1984)
Good Time, Great Taste, That's Why This is My Place (1988)
Food, Folks and Fun (1990)
McDonald's Today (1991)
What You Want is What You Get (1992)
Have you Had your Break Today? (1995)
My McDonald's (1997)
Did Somebody Say McDonald's (1997)
We Love to See You Smile (2000)
I'm lovin' it (2003)
Place (Location) In terms of physical space, developers look for a site larger than 32,000 square feet (9,753 square meters) and a height of 22 feet (6.7 meters) [source: McDonald's Corp.].

Ronald McDonald

Mc Donald's. Present Day McDonalds The mcdonalds head quarters is currently located in oak brook, illinois in the united states.

Mcdonalds operates in more than 30,000 restaurant in 118 countries all around the world, it started with the united states, moved to Canada and then to japan and Europe Denis Fintina
Surbhi Verma
Katherine Sambawa
William Lee
Valerya Averbuch Introduction History
The present Mc Donald's
Masketing Strategies
Training & Education
Mc Donalds Services
Death of Roy Kroc
Mc Cafe
Swiss McDonald's Training & Education Hamburger University

Educational Assistance

McDonald's USA National Employee Scholarship Program

Other Scholarships Hamburger University Ray Kroc once said, “If we are going to go anywhere, we’ve got to have talent. And, I’m going to put my money in talent.” Hamburger University continues to promote that philosophy, each and every day.
McDonald’s Services Free Wi-Fi @ McDonald’s Arch Card
PlayPlaces & Parties
McCafé 2009 McCafe Goes National
2010 McCafe Real Fruit Smoothies and Frappes
Mc Hotel
McDonald’s Adventure in the Hotel Industry
Finance Accounting and finance department McDonald’s has two sources of profit:
• Sales made by company-owned restaurants
• Rental and royalty income from franchised restaurants HOW DOES MCDONALD’S
MAKE A PROFIT? Return on Investment

ROI If McDonald’s pay
£15,000 for a shake
machine and the
restaurant sell 20,000
milkshakes with a profit of
10p on each, the return
on investment is :
= 13.3%
10P X 20,000
£ 15,000 • Sales at different times of the day
• Sales at restaurants located near each other
• Sales of specific products over time Comparable Sales Growth Ray Kroc Raymond Arthur Kroc
Born: Chicago, Illinois, USA - October 5, 1902
Died: San Diego, CA, USA - January 14, 1984 Grinding It Out (1997) drive in restaurants Golden arches McDonald’s Des Plaines Legal Cases The McDonalds Coffee Spill Case
Obesity Lawsuit
Children Marketing Lawsuit
Beef French Fries
Thank You.
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