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Small Business

BPA 2012-2013
by

Charles Christensen

on 25 January 2014

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Transcript of Small Business

The
Plan
Chocolate Market
Years
Income
Competition
Ways to Attract Business
Product
Service
Budget
One-Time Customers
Repeat Customers
Amazon
Wal-Mart
See's Candy
Defining a Good Product
Quality
Taste
Appearance
Major Name Brands
Customer Service
Customer
Cheerful Attitude
Feels Welcome
Provide Assistance
Sense of Importance
Customer
Comes
First!
The Plan
Competition
No Change
Budget Buyers
Competition
Customer Service
5%
%
Specialized Service
Competition
Budget Buyers
Uninterested
35%
15%
50%
20%
25%
35%
20%
Specialization
General Selection
Strong
Support
High
Return
Operation: Stabilize
Internal
External
Customer
Comes
First!
Internal
Authorized Retailer
4 x $500 =
$2,000
Trained Employee
Full Time w/ Benefits=
$42,700
First
Year:
One
Time:
Re-Vamp Inventory
=
$4,000
One
Time:
$48,700
External
$25,250
Expansion
30%
$
73,950
in first year
Sponsor Teams
High Schools
Products Only
Per
Year:
Chocolatier Program
1 x $1,000 / day x
2 days
=
$2,000
Per
Year:
Website Startup
Simple, Informative
$2,250
One
Time:
Public Advertisement
Targeted Internet Ads
$3,000
First
Year:
Sponsored Items
Stadium Chairs, Hats, Coupons
$3,000
Per
Year:
Sponsor Public Races
Marathons, Fun Runs
$5,000
Per
Year:
Physical Improvements
Storefront, Logo
$10,000
One
Time:
30%
net
Increase Sports
Additional Employees
Retail Expansion
Now
2
Present Cost Structure
Later
Net Income
Progress of the Market
"Customer Centered Growth" (pages 54-55)
?
48-Month
$80,000
Total Impact: $86,380
What TG Treats specialize in:
Fancy Co.
What Fancy specializes in:
Success!
Boxed Chocolates
Great Location in Utah
Excellent Quality
Make own raw chocolate
Offers only specialty chocolates
Offer Samples
Confident about their Purchase
Full transcript