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Graffiti coffee

Lobster
by

yunhe wang

on 15 October 2013

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Transcript of Graffiti coffee


S
W
o
T
Coffee & Sketchbook
Weaknesses
High set-up cost
Small size (business)
No market share

Opportunities
Tendency to grow(business)
Emerge international market

Threats

High tendency of failure
High level of competition
High number of legislations needed

SMART Objectives
1. To serve a good quality of coffee with a reasonable price, at average $3.30 by December 2013.

2. At minimum to break even the cost of operating the business in one year which is by December 2014.

3. To provide opportunity for young artists to expose their talents to the public from December 2013 onwards.

4. To successfully start up this business and earn a profit of $100,000 by end of 2014.

Marketing Strategies
Advertising(Working Adults)
Flyers
Billboards
Media (radio, magazines)

Social media(Young Adults)
Facebook
Twitter
Instagram


Problem and solution
Graffiti is illegal

Costs city council a lot money to clean the walls every year

Despite the existence of law against Graffiti in public places with permission, the problem was not solved

Opening a graffiti coffee shop that support Graffiti art

Target Market
The main activities in coffee industry are:
Café operation
Making coffee
Hot and cold beverages
Desserts and sandwiches

Industry overview
IBIS 2013

Financial
Management structure
1=low 2=medium 3=high
Major Competitors
Strengths

Opportunity for young artists
Strategic location (Lonsdale St)
Affordable pricing structure

Coffee & Sketchbook
Start-up Business
Logan
MJ
Gina
BOWEN
Khausi

Stakeholder analysis
Risk
Layout
Design
Recommendation
Encouraging public to support Graffiti art and young talents
Encouraging artists to do it legally instead of public areas
Funding
Start-up Capital
Loan from “BankWest”
$400,000 for 5 years
6.65% interest
Partners contribution:
Total of 5 partners
Each contributing $10,000
Amounting to $50,000

Start-up Expense
Income statement forecast
Growth Forecast
Reference
Thanks for your attention
Project Plan
Full transcript