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Kassie K.

on 15 February 2018

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Transcript of Propaganda

A set of messages designed to shape the opinions or behavior of large numbers of people so that they will respond in the way the author wants.
The idea that because something is popular you should do it. "Everybody's Doing it!"
Loaded Terms
Using evocative words to make the audience have a specific response.
When a celebrity or other "trustworthy" person (like a doctor or lawyer) is used to convince you of a position.
Name Calling
Rather than focus on an argument the speaker starts calling the person or idea they are talking about rude names or labels so that the audience will become distracted.
Snob Appeal
Plain Folks
Appealing to the common or everyday person. Trying to appear "folksy" or coming from a non-wealthy background. "See, I'm just like you!"
Appealing to people by convincing them that only some people own it, "exclusive" or expensive items.
Questions to Consider When Viewing Something
1.What is the purpose of this? What do they want me to do?
2. Who is the target audience? Why?
3. What does the author want me to believe about their topic?
Jennifer Lawrence, who played Katniss in The Hunger Games film adaptation.
Jennifer Lawrence, in an image for a D'ior advertisement.
Bias- to show favor for or against a person or thing, usually unfair
Glittering Generalities- It's saying nice things about you the consumer, or the product to make you want to buy it, often without giving you any information.
Glittering Generalities
The variety of positive and negative associations that most words naturally carry with them.
Ex: the difference between the words "hungry" and "starving."
the precise, literal definition of a word that might be found in a dictionary.
(of an animal or force of nature) fierce, violent, and uncontrolled.
"tales of a savage beast"
synonyms: ferocious, fierce; More
Context is crucial!
Context: the parts of something written or spoken that immediately precede and follow a word or passage and clarify its meaning.
projecting positive or negative qualities (praise or blame) of one person, entity, object, or value to another in order to make the second more acceptable or to discredit it.

Ex: Mascots
Card Stacking
Manipulating information to make a product appear better than it is, often by unfair comparison or omitting facts
This is similar to a false equivalence
False equivalence- a logical fallacy in which two opposing arguments appear to be logically equivalent when in fact they are not.
Full transcript