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Kassie K.

on 22 March 2013

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Transcript of Propaganda

Propaganda A set of messages designed to shape the opinions or behavior of large numbers of people so that they will respond in the way the propagandist desires. Bandwagon The idea that because something is popular you should do it. "Everybody's Doing it!" Loaded Words Using emotive words to make the audience have a specific response. Testimonials When a celebrity or other "trustworthy" person (like a doctor or lawyer) is used to convince you of a position. Name Calling Rather than focus on an argument the speaker starts calling the person or idea they are talking about rude names or labels so that the audience will become distracted. Snob Appeal Plain Folks Appealing to the common or everyday person. Trying to appear "folksy" or coming from an non-rich background. "See, I'm just like you!" Appealing to people by convincing them that only some people own it, "exclusive" or expensive items. Questions to Consider: 1. What is the dominant type of propaganda in this?
2. Is there another type of propaganda represented as well?
3.What is the purpose of this advertisement?
4. Who is the target audience?
5. What does the company want me to believe about their product? Jennifer Lawrence, who played Katniss in The Hunger Games film adaptation. Jennifer Lawrence, in an image for a D'ior advertisement. Bias- to show favor for or against a person or thing, usually unfair Glittering Generalities- This is using words to get a positive emotional response without giving any information. Glittering Generalities ldkahjdgksjdf;l
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