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Unit 41 Word and images in Graphics Design

This prezi introduces you to understand how words and images are used in the work of others
by

sarah edge

on 21 May 2016

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Transcript of Unit 41 Word and images in Graphics Design

Word and Images in Graphic Design
Barbara Kruger
Barbara Kruger was born in Newark, New Jersey in 1945. She graduated from Parson’s School of Design in New York City in1966. She began solidifying her well-known style in the late 1970s. Her earlier career in graphic design and advertising as well as her interest in poetry heavily influenced her photograph and text based works–which took advantage of traditional iconography and slogans to make incisive commentary against pervading social stereotypes and consumerist culture. Through her works, Kruger explored these themes and the powerful role that mass-media images play in the perpetuation and establishment of certain social notions, especially in regards to women. When overlapped in Kruger’s works, previously unrelated images and slogans take on new dimension and meaning. They transmit a surprisingly different tone than the one generally present in mainstream media, and question issues of consumerism, feminine sexuality, desire and individuality. Kruger’s intense compositions, usually in a limited palette of black, white and red, have been displayed in multiple mediums that include posters, electronic signboards, billboards and unframed photographs.
René François Ghislain Magritte[p] (21 November 1898 – 15 August 1967) was a Belgian surrealist artist. He became well known for a number of witty and thought-provoking images. His intended goal for his work was to challenge observers' preconditioned perceptions of reality and force viewers to become hypersensitive to their surroundings
“Anti-Money Campaign” artwork series by Riccardo Pittaluga.
Riccardo Pittaluga, the author of ”Warning: Money” series says ”Money, money, money: everywhere money. I’m feeling annoyed that everything has to have an economic value: music, photography, cinema, goods, services…everything has a price. So why don’t (as cigarettes) put some warning on to banknote to discourage using, or thinking about it?”.
When you apply text to an image it can be powerful
method of communication and is consently used in the
visual world
The questions we need to ask ourselves when looking at word and images are the following;
How has visual language been used between the images and the word to portray the message?
What is the purpose of the piece?
What graphic different elements have been used? such as
Typographical style
Primary or secondary images
layout
focal point
use of space
word and image combination
juxtaposition of elements
message
meaning

Word = Signifier
Object/image = Signified
Signifier + Signified = Sign
The art world
Artist using word and image to communicate their own
personal messages
Examples how one subject has developed over time to allow the image and word ensure it to keep relevant with the ever changing society
The world of word and image
Adverts for TV
Book covers
Magazines
Words and images permeate the contemporary visual world from;
urban environment of signs, symbols
commercial messages to our television screens and computers.
Art and design practitioners have both influenced and reflected their era through the use of cartoon and illustration, as storytellers commenting
on political and social issues of the time.

First we need to gain an understanding on how words and images are used in the work of others.
In terms of
Graphic principles: eg graphic terms, scale, relationship between elements, layout, balance of elements,
communicate intended message

How it is used such as internet, television, advertising, books, magazines, design examples

How Industry issues it: eg timings, specific messages, materials, formats, costs, clients, customers

What outcome it takes and can be found: eg web, animation, magazine, illustration, television, advertising, packaging, print, on-screen,
hoarding, handheld device

Why has it been created, what is the purpose: commercial; public information; political; community; fine art
Then when you start to develop your ideas you need to apply these principles to your work;

Show an understand how the relationship of words and images is used when developing your ideas

How are you going to use different graphic elements: eg typography, fonts, textual material, primary and secondary source images;
graphic visual language eg formal elements, layout, contrast, relative sizes, scale

How are you going to use visual relationship: eg layout, composition, focal points, use of fonts, typographical styles, use of space, word and image combinations, juxtaposition of elements, message, meaning


Terminology for word in this context is;
Terminology for image in this context is;
Terminology for when word and image
are combined is;
An examples of word and image in an art context
Adverts

How has visual language been used between the images and the word to portray the message?
What is the purpose of the piece?
What graphic different elements have been used? such as
Typographical style
Primary or secondary images
layout
focal point
use of space
word and image combination
juxtaposition of elements
message
meaning
The questions we need to ask ourselves when looking at word and images are the following;
How has visual language been used between the images and the word to portray the message?
What is the purpose of the piece?
What graphic different elements have been used? such as
Typographical style
Primary or secondary images
layout
focal point
use of space
word and image combination
juxtaposition of elements
message
meaning
Full transcript