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Classic Trailers

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Manitoba/Ontario Prezi

on 15 November 2017

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Transcript of Classic Trailers

How Classic Trailers can...
How to Advertise
Percentage of population growth 2006 to 2011
Data from Statistics Canada Census
Stay Top-of-Mind!
Move Old Inventory!
Take Advantage of Market Share!
You have little or no control over what is being said about you on social media or in the marketplace, but you have total control over the image your advertising creates.
Repetition sells! Businesses that reach and influence consumers repeatedly over time with multi-platform approaches build stronger consumer awareness, confidence, and sales.
When products and prices are perceived to be the same or similar everywhere, the image and reputation you create with your advertising can be the tie-breaker that helps consumers choose you over your competition.
If you could afford it, you would have a professional sales person tell your story to every prospect in your market. Advertising was invented as a more cost effective way of telling your story to hundreds or thousands of people you could not afford to reach in person with your sales force.
The internet has made it fast and easy to search for the facts details and prices about your offerings. But more often than not buyer decisions are made emotionally and only justified logically with research and facts after that emotional story has won their hearts. Radio’s human voice, story telling, and humour can inspire consumers to search for your facts and details online.
When your radio commercial airs, there are no pop-ups, news headlines, competitor’s ads, or other distractions to detract from your message.
Busy consumers won’t take time to read ads or websites for products or services they are not in the market for. But intrusive radio influences them on the go, before they have a need, creating preferences for your business when they do have a need and begin their search.
1 of 3
30 Second Commercial
Marketing Plan
Grain Rush
Tank & Trailer
Fort McMurray
Donation Drive
Market Research
According to the Manitoba Association of Campgrounds & Parks the Central Plains Region has approximately 30 campgrounds
Average of 200 sites per campground
Total average campsites in the Central Plains: 6000!
Why Advertise
Why Radio
Wherever You Are...
Radio is There With You!
In the car, at home, and at work!
Radio is always accessible.
Streaming online and on your mobile phone.
Radio drives your message home, reaching your customers throughout the day.
What's Your Message?
Marketing Strategy
CFRY 920AM can help you reach these customers!
Consistency + Frequency + Message = Marketshare
Increased Marketshare = Increased Profits For You.
Increase Top-of-Mind awareness for the "Right Now" customer.
Emphasize message of service, trust and value.
Be known as a "Go-to place for all your camping needs".
Tell consumers why they should choose Classic Trailers instead of the competition.
Control Your Own Image!
A Sound Partnership!
Competitors Map
2 of 3
30 Second Commercial
Pik - A - Dilly RV Centre
Four Seasons Sales
Steinbach Holiday RV & Marine
Sun Valley RV
Portage Toyota & RV
Happy Camper RV Service
GNR Camping World RV Centre
Can Am RV
Clint's Campers
Dixon RV
Classic Trailers
Marlon Recreational Products
Transcona Trailer Sales LTD.
Average cost per camping unit: $25,000
4500 out of 6000 campsites purchase a unit...
Market Share
Market Research
You Control Your Advertising
Advertising Can Differentiate You
Advertising is Cost Effective
Advertising Creates Powerful Inter-media Synergies
Your Message Stands Alone
Radio Can Tell Your Story
Radio Creates Pre-need Preference
What's Your Message
What's Your Message
Branding & Top of Mind Awareness
• 10 second - 10:20AM Weather Commercial Liner
• Airing adjacent to Weather, Monday – Sunday

2017 Summer Events on CFRY 920AM
You can be part of the action this Summer by partnering with CFRY as we broadcast live from Summer hot spots, fairs and festivals throughout the Central Plains and the Interlake!

As a partner you will receive:
• 125 – 30 second commercials @ $41.00 each (Value: $5,125.00)
• Aired between May – September 2017
• Name and Location Mention on 120 event location ID liners (Value: $1,200.00)
(Clients will air in rotation)
• Name and Location mention on 120 shared 30 second Produced Promos
(Value: $1,800.00)
(Client will air in rotation)

(Maximum of 6 partners)
~Prizing Optional~
Broadcasting Your Message to Attract Happy Campers!
3 of 3
30 Second Commercial
What's Your Message
Full transcript