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Brother UK

Making a good presenter great

Phil Jones joined Brother UK in 1994 as a fax salesman, eventually working up to his current role as Managing Director. As a popular conference speaker and presenter on business and personal growth, Jones relies on Prezi to keep his messages relevant and engaging, whether he’s first or last in the speaker schedule.

“When I finally walk onto the stage, I know that I have the right content for the audience that will give them something of value to take away and implement all wrapped up in a memorable, impactful prezi.”

Phil Jones, Managing Director of Information, Communication and Technology business, Brother UK
Phil Jones Managing Director of Information,
Communication and Technology business,
Brother UK

Creative Freedom and Consistent Relevance

Jones’ personal trick for a great presentation is to start with a mind map. By putting a brainstorm into Prezi, he is then able to move around the different messages, key takeaways, etc. in order to create the journey he wants to take his audience through.

In fact, Jones often makes changes right up until the last minute before the presentation, which enables him to stay relevant and ahead of the game—a key component of success for any leader. “There is very rarely a presentation that I am not changing in the final 24 hrs before I walk on stage,” he said. “It may be that I see something topical in the news, or think of a completely new idea while traveling to the keynote venue that further translates the content into something great for the audience.”

This, he says, is where Prezi really comes into its own. “Life before Prezi meant that I needed to email the PowerPoint file to the conference organiser a week before the keynote and couldn’t make changes. Now I email the Prezi link to the organiser which leaves me free to review and make many changes at any time.”

Truly Saving the Best for Last

Jones notes that the ability to dynamically build a presentation is especially handy if he’s the last speaker. While it’s flattering to be asked to provide the closing notes, by the end of an event, most everything interesting has already been covered. With Prezi, that’s no longer a problem. Jones can update right from the audience, whether he’s on his laptop or mobile device.

“When I finally walk onto the stage, I know that I have the right content for the audience that will give them something of value to take away and implement all wrapped up in a memorable, impactful prezi.”