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Theory of communication

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Hafsa Barre

on 10 March 2016

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Transcript of Theory of communication

Theory of communication
Argyle's Communication Cycle
Communication is the exchange of information between people in various forms such as speaking or writing. It also involves your message being understood.
The communication cycle is a theory proposed by Argyle which helps you improve the messages you send. This theory also ensures that you don't forget anything important the first time you present it. It also helps you maximize how much you recall in the times that follow.

Micheal Argyle
(1925 - 2002)

Weakness of the Communication Cycle
A weakness of this theory could be a person not being aware of all the types of communication especially a professional in the health and social care setting , e.g. somebody not knowing sign language so an individual that’s trying to send message through sign language is not able to due to the other person not understanding the message trying to be sent.
Another disadvantage is that people may not decode the message properly thus they can misunderstand the message, the other person could also be in a bad mood so they would not reply back to you thus this cycle needs to be a two-way process in order for it to work.
Strengths of the Communication Cycle
6 Stage Communication Cycle

Developing an Idea
The first step involves the communicator developing an idea which he or she wishes to be sent and obtained. This is the planning stage since the communicator plans the subject matter of communication.

For example you might want to persuade a group to join an event.
Encoding means translating your idea into a recognizable form that can be understand and decoded by others. It is important to know who your message is being aimed at as barriers need to removed such as cultural differences as the message being recieved can be misinterpreted.
Sending the message
After encoding, the sender gets a message that can be conveyed to the receiver. This message can take forms such as oral or written.

For example, when people talk, speech is the message; when people write a letter, the words and sentences are the message; when people cry, the crying is the message.
Receiving the Medium
The medium is the means of transmitting the message to the receiver. Once the sender has encoded the message, a suitable medium is necessary for transmitting it to the receiver. This medium of communication can be speaking, emailing,face to face, gesturing etc.
Decoding the Message
Decoding is the receiver’s interpretation of the sender’s message. Here the receiver converts the message and tries to analyze and understand what the message means.
Therefore,only when both the sender and the receiver understand the same message then effective communication can occur as unfortunately there are times when the message is not understood correctly.
Understanding the message
One strength of this theory could be a message being fully understood by the receiver. This is due to the message going through the six steps of the communication cycle.

Another strength is the fact that it helps you to understand the other person clearly. It allows you to think before you speak and think how you are going to send a message so the message is not misunderstood. This portrays reflective listening.
Micheal Argyle is famously known as a social psychologist. He researched and developed theories about interpersonal interaction as well as human connection.
Furthermore he made contributions to many fields in psychology, including:

social skills
psychology of religion
the psychology of social class
nonverbal communication
the psychology of happiness

The final stage is understanding the message which is important so that the receiver can give feedback to the sender which will help build the communication cycle.
Done by Hafsa & Najmo
In conclusion Micheal Argyle was the social psychologist who proposed the idea of the communication cycle which consists of 6 steps. This inludes:
Developing an idea
Sending the message
Receiving the medium
Decoding the message
Understanding the message
These steps will ensure a message being fully understood by a reciever as well as a message being sent effectively.
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