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Analysis of Social Media Usage in Countries with McArthur Gl
Transcript of Analysis of Social Media Usage in Countries with McArthur Gl
A study put forward in 2015 by Forum Research showed that:
FACEBOOK is the number 1 social network used by Canadians followed by LinkedIn, Twitter and Instagram.
The rise of Snapchat
The latest social network of the moment, Snapchat has doubled their active users from 100 to 200 million globally.
The video sharing platform has also dominated the youth.
Snapchat has more users than Twitter or Pinterest or Linkedin
Snapchat grew as much in one year as Twitter has in 4 years combined
59% of survey respondents used
Popular with Canadian youth at around
68% of college graduates prefer Facebook
30% of respondents used LinkedIn
Most Popular with middle aged Canadians
36% of parents with children under 18
are on LinkedIn
25% of survey respondents use Twitter.
Canadians visit Twitter about five times each week.
This network is popular among the youngest Canadians at 36%.
16% of survey respondents use Instagram.
Canadians visit Instagram about six times each week
This network is popular among the youngest Canadians at 32%
32,000,000 UK users
15,000,000 UK users