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Listing Presentation

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by

The CAZA Group

on 4 August 2015

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Transcript of Listing Presentation



I Want To
Understand Your Goals
We Make
Your Property
The Star
I Want To
Show You Our Aggressive
Marketing Plan
I Want To
Go Through Our 5
Pricing Process
3
Pricing
Shows
Marketing
1. Priced
The Market Controls The Price
5
Pricing Process
3
Priced Right
Offers In 30 Days
Pricing Strategies
4-6% From
Market Value
12 Showings & No Offers
6-10% From
Market Value
4-8 Showings In The First 3 Weeks
12+% From Market Value
Drive-Bys Only
2. Shows
How Your Property Shows Online & Offline
Matters.
We Help You Look
Your Very Best.
3. Marketing
How Your Home Is Marketed
Matters!
HGTV Quality
Virtual Tours
Aerial Tours
We Do Light Staging
On All Of Our Properties
We Provide High Quality Professional Photography
2D & 3D Floor Plans
NAR Profile of Buyers & Sellers
How Buyers Found Their Home
35%
Real Estate Agents
Agent-to-Agent
1. E-mail Flyers

2. Facebook Groups

3. Virtual Tours

4. Realtor & Office Meetings

5. Call Most Productive Agents
37%
First Found Their Home Online
15%
Text Messages, 800 Numbers, etc.
7%
Open Houses
w/ full-time Marketing Guru
Online
Marketing
Portals
3%
Other Category (Family,
Friends, Neighbors, etc.)
3%
Print Marketing (Newspapers,
Magazines, Direct Mail, etc.
Is there anything that another agent has said they would do that I forgot to mention?
S.M.A.R.T SELLER PROGRAM
Staged (Light Staging Included In All Listings)
Become a
S.M.A.R.T Certified Home
To Give Buyers The Confidence To Make An Offer
(Optional Program)
Staged homes sell faster and up to 5% more than the market average.
S
Maintains A Home Warranty
Relax knowing your budget is safe from unexpected repair cost and that buyers are more inclined to make an offer if we take the fear of the unknown away from them.
M
Appraised & Evaluated
Prepared floor plan verifying square footage and detailed 5 agent appraisal used to pinpoint the “Offer Zone”
A
Reviewed By Inspector
Full inspection so that there are no hidden surprises to derail your deal.
R
Total Satisfaction Guarantee
We provide the buyer a 100% satisfaction guarantee on their home purchase. If within 2 years they are not happy for any reason with their home purchase we will guarantee to sell it for them for FREE!
T
*TO BE PART OF THE S.M.A.R.T SELLER PROGRAM THERE IS A TOTAL INVESTMENT OF $999 OF WHICH $499 MUST BE PAID UP FRONT TO COVER THE COST OF THE HOME INSPECTION
In addition, each Monday you will receive a call to review weekend traffic and feedback. If we fail to hold to this standard you will credit you $1000 at the settlement table!
One of the biggest reasons why a home fails to sell is from lack of communication between seller and agent. We guarantee to communicate with you often. Every Friday you will receive an online marketing report detailing online traffic.
Communication Guarantee
100%
Seller Satisfaction Guarantee
Most agents lock you into a long listing agreement and charge a prepayment penalty if you want to get out early. We
never
hold you hostage like this.
You can cancel our listing agreement at any point during our listing period. The way we see it, we have to earn your business every day!
Commission
Agent That Brings
The Buyer
What We Earn
Goes To
The Brokerage
How The Rest
Of The Commission Works
Goes To
Servicing & Marketing
The Listing
Staging Consultation & Light Staging

Advisory Services For Work To Be Done

Advisory Services On Pricing

Professional High-End Marketing
Trained Team Of Professionals To Serve You At The Highest Level

Guaranteed Track Record of Success

3
Trained Negotiator Who's Record Of Performance Gets 2% More Money For His Clients Than The Market Average
Predictable Marketing Plan To Generates Massive Exposure
Renovation Advisory Services
There are times where we assist clients will all the actives listed above PLUS they need assistance with managing a renovation. Our fee for assisting in this process ranges from 1-3% of the sales price depending on the level of involvement and work.
Loyalty Program
If you have ever purchased or sold with us in the past or you have a multiple transaction deal the commission is 5%.
Each listing has a contract to close/document prep fee of $499 to be paid at settlement.
7-9%
& Marketing Fees
So Let Me Ask You...
Why Choose Anyone Else?
I Think You Can Agree, This Is One Of The Most Pro-Active And Process-Oriented Marketing Plans That You're Going To See
In The Country
Brokerage Websites
Classified Services
Search Engines
National Portals
Social Media
Why Do We Go To Such Great Lengths When Other Agents Do Not?
To Sell Your Home
For The Most Money,
With The Least Hassle,
In The Shortest Amount
Of Time.
REASONS
It's Our Job
To Turn You Into
A RAVING FAN
*MUST CORRESPOND
WITH OUR RECOMMENDED
PRICE ANALYSIS
Once You Become A
S.M.A.R.T Certified Home,
You're Also Included In Our
Full transcript