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WebinarV5

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Transcript of WebinarV5

DATA + CHART VISUALIZATION
THE “FLOW”
GROUPS
BIG PICTURE
Problem
Redesign
Solution
Problem
Redesign
Solution
Problem
Redesign
Solution
Problem
Redesign
Solution
Luke Goetting
Prezi
Misconceptions

What
is a
Puffingston?
puffingston.com
1
2
3
1
2
3
}
Instead...
WORLD
&
Before
After
3 TYPES OF COLLEGE GOERS
1/3 Transfer
4/5 Drifting
Real Examples of
Business Data

and
Concepts

Reimagined
with
Prezi

400,000 Dropout
Presentation Agenda:
History
Present Day
One of a kind
Drifting
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transfer
Dropout
400,000
$1.7 billion
in annual research funding
115
agreements
20
new business startups
FY2016
$1.36M
$2.28M
WHAT WE DO
RESULTS
VENTURE CENTER
STARTUPS
SCIENCE PROJECT TO VENTURE READY
Outside of the Valley
Transfer the discoveries from University research to generate benefits for the University, our community, and society
Technology
Startup Resources
Talent
Connections
Funding
Venture Center
VISUAL AGENDA
@puffingston
Real Examples of
business data
and
concepts reimagined
with
Prezi
Luke Goetting
in the
Only partially kidding...
Rules

for Clients

112
Yes
31
No
Sample details
Respondents By Company Size
32
61
50
/143
/143
/143
50-99
100-259
250+
143 marketing decision-makers from the companies with above 50 employees that have or ever had to work/consider an agency.

16
/143
34
/143
48
/143
45
/143
Owner
Director
C-Level Executives
Manager
Respondents By Position
50
Female
93
Male
Respondents By Gender
18%
82%
18%
56%
28%
72%
50-99
100-249
250+
Profile: Working with an agency
There are more companies that prefer to work with an agency on retainer basis among those that employ more than 250 employees.

Retainer
- I want a team that lives and breathes my brand.
On a project basis
- I don't need continuous support, only on some projects.
10%
90%
The One That was Presented Better.
The More Affordable One.
Two agencies
If two agencies present the same idea and one presented it with more creativity, better design, etc, the other one was slightly cheaper - which one would you choose?
“It makes me doubt the creative ability of a team if they bring a poor presentation to a pitch.”
Rejecting a good pitch
Would you ever consider rejecting a good pitch just because it was presented in a poor way?
75% Yes
25% No
Rejecting a good pitch
Would you ever consider rejecting a good pitch just because it was presented in a poor way?
50-99
100-249
250+
84%
16%
85%
15%
56%
44%
Yes
No
TOP
LEVEL
Don't Reinvent

the Wheel

PIECE
BY
PIECE
LEVEL
Understanding Consumers'
Local Search Behavior
"The Merchant of Death is Dead"
Consumers Search for a Variety of Local Information
54%
Business
Hours
53%
Directions
to Store
50%
Local Store
Address
42%
Business Hours
38%
Local Store
Address
45%
Product
Availability
?
What We Learned
Smartphones
Computers
&
Tablets
You should make sure your product availability, address and directions appear in your ads across smartphones, computers and tablets
.
- - - - - -
- - - - -
- - - -
- - - - - - - - - - - - - - - - -
Top agency qualities
Top three qualities of an agency are

collaboration
(76%),
productivity
(73%) and
creativity
(63%).
Collaboration

- The agency acts and feels like an extension of the in-house team.
Productivity

- They are the results driven that bring measurable impact
Creativity

- Everything they do is tied back to a cut through creative idea
76%
73%
63%
No Opinion
7%

Disagree
91%

Agree
3%

PUFFINGSTON
Prezi design and training
puffingston
puffingston
It takes practice to get into the Prezi Mentality
Visit
Prezi.com

to learn more.

TOPIC 1
TITLE
SUBTITLE
TOPIC 1
EXAMPLES OF TOPIC ONE
ANOTHER EXAMPLE

TOPIC 2
EXAMPLE OF TOPIC TWO
ANOTHER EXAMPLE

TOPIC 3
EXAMPLE OF TOPIC THREE
ANOTHER EXAMPLE

VS
TOPIC 1
TOPIC 3
TOPIC 2
TOPIC 3
TOPIC 2
TOPIC 1
TITLE
TOPIC
Subsection 1

Subsection 2

Subsection 3

TITLE
Defining
the
Local
Opportunity
- - - - - - - - - - - - - - -
Google
Forrester
Analytics
Thought Leadership Paper:
Qualitative Interview Insights
Adapting to a Dynamic Ecosystem:
Search, Social and Mobile
Consumers
are searching for local information
everywhere
,
on
every device
, at
every point
in the
purchase process.
U
LEARNING
Awesome U
UNIVERSITY OF AWESOME
SECTION 1
SECTION 2
SECTION 3
CHEM
TECH
SECTION 1
CONTENT
SECTION 2
CONTENT
SECTION 3
CONTENT
2015
Numbers
2016
Numbers
REALCORP.
REALCORP.
Annual Comparison
TITLE
SUBTITLE
SLIDE FEEL INDEPENDENT OF ONE ANOTHER

HARD TO TRACK HOW EVERYTHING COMES TOGETHER

CAN'T GROUP IDEAS THIS WAY

TITLE
SUBTITLE
SLIDE FEEL INDEPENDENT OF ONE ANOTHER

HARD TO TRACK HOW EVERYTHING COMES TOGETHER



TAKEAWAY
+
54%
6M
7.5M
4M
14M
+
23%
-
10%
+
15%
3 Year Agreement
NonProfit
$17.5 million
in total revenues
$2.28M
3 Year Agreement
$2.25M
3 Year Agreement
$300k
3 Year Agreement
3M
5M
7M
Q1
Transfer the discoveries from University research to generate benefits for the University, our community, and society
Technology
Startup Resources
Talent
Connections
Funding
Venture Center
439
Energy Corp
12M
inventions reported
EXPERT TIP:
Start with an outline / mind map, identify top level sections and build your presentation framework from the top down (Filling in the details last)

Prezi Design and Training

Puffingston
&
Before
After
Luke@Puffinston.com
TITLE
SUBTITLE
SLIDE FEEL INDEPENDENT OF ONE ANOTHER

HARD TO TRACK HOW EVERYTHING COMES TOGETHER

CAN'T GROUP IDEAS THIS WAY

1
2
3
1
2
3
4
5
Understanding Consumers' Local Search Behavior
Consumers Search for a Variety of Local Information
42%
45%
38%
Product
Availability
Business Hours
Local Store
Address
Computers & Tablets
54%
53%
50%
Smartphones
You should make sure your product availability, address and directions appear in your ads across smartphones, computers and tablets.
Also, ensure your locations are listed in Google Places.
Advertiser Implications
What We Learned:
Consumers are searching for local information everywhere, on every device, at every point in the purchase process.
Q2
Q3
Q4
Q1
Q2
Q3
Q4
We experienced growth in 3/4 quarters for 2016
1. Scooby
2. Shaggy
3. Velma
4. Fred
5. Daphne
1. Scooby
2. Shaggy
3. Velma
4. Fred
5. Daphne
5. Daphne
4. Fred
3. Velma
2. Shaggy
1. Scooby
PROGRESSION
ZOOM
SHIFT
Full transcript