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Marketing Mix; 4Ps; Pizza Hut
Transcript of Marketing Mix; 4Ps; Pizza Hut
"The Marketing Mix and 4 Ps." Mind Tools New Articles RSS. N.p., n.d. Web. 08 Apr. 2013. <http://www.mindtools.com/pages/article/newSTR_94.htm>.Nawarprasanna.
"Pizza Hut Presentation." Scribd. N.p., n.d. Web. 08 Apr. 2013. <http://www.scribd.com/doc/26188401/Pizza-Hut-Presentation>.
"Pizza Hut & the Existing Marketing Mix of This Company." Yahoo! Contributor Network. N.p., n.d. Web. 08 Apr. 2013. <http://voices.yahoo.com/pizza-hut-existing-marketing-mix-company-142650.html>. Done By: Product Price Price; value of the product presented in money.
Pizza Hut price range is Rp. 20.000 - Rp. 100.000
Pizza Hut is cheaper and has an affordable price as well as giving good quality products.The price of Pizza Hut in other places in Indonesia are similar as the ones in Jakarta.
Price set is reasonable based on the ingredients needed to make the pizza.Price is also reasonable seeing from the décor of the restaurant. High prices usually sophisticated décor
Pricing Strategy is price skimming as long as there is a new product involved.For older products, competitive pricing is involved.
Gives value for money to the customers. The Packaging
Pamphlets and brochures
New products by second MasterChef Indonesia 2011
Smart lunch & Smart dinner
One to one marketing
Radio, Television, Media, Internet and outdoor media Impact:
The advertisement gives the consumers more information about the product and the discounts.
The packaging lets the consumer to eat less oily pizza.
Also by celebrity endorsement it make the consumer think that they could be like the celebrity when they eat the product.Also they are able to trust that the product is safe and delicious. Pizza hut uses channel of distribution 1 which has several advantages and disadvantages.
Pizza hut also offers delivery services. To consumers Thank you for your attention Marketing Mix; Pizza Hut PLACE Product; applies to the product itself, for example the design, quality and packaging.
Benefit: consumer's wants are satisfied
Customers wants quality food, short waiting time, which became the restaurant's goal.
Consumers wants a diversity of choices of food and beverages, not just pizza.
General people aging above 3 years old from the middle and upper class.
Wide range of variety of food and beverages, including desserts.
Very little negative criticism. Pizza hut is now international in over 70 countries, 11,139 (worldwide as of 2012)
Available in shopping malls, singular restaurants, near houses, and living areas.
Availability satisfies the customers Pizza Hut is a well-known restaurant globally. It’s goal is to serve pizza to anybody, anywhere within a close range. Therefore Pizza Hut has built and opened many of its outlets throughout the world and throughout cities. Pizza Hut has been supported by the elements of the marketing mix such as product, price, promotion and place. In a competitive market with other restaurants serving pizza, Pizza Hut will be able to maintain their position of being well-known in the pizza market by using the strategy that they have up until now. Tiffany Priscilla