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Kate Asibal

on 12 March 2014

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Transcript of K-Pop:

21st century: Rise of the Hallyu wave
Towards the turn of the 21st century, the K-pop genre began spreading out to other regions of the world as part of the global Korean wave.
BoA became the first K-pop singer to reach No. 1 on the Japanese Oricon music chart.
Rain gave a sold-out concert to 40,000 fans in Beijing. Since the mid-2000s, a huge portion of the East Asian music market has been dominated by K-pop idol groups.
South Korea's cultural exports rose to US $2 billion for the first time, maintaining an annual growth rate of over 10%. That year, Japan accounted for almost 68% of all K-pop export revenues, ahead of China (11.2%) and the United States (2.1%).
For example, TVXQ's Tohoshinki Live Tour in Japan sold over 850,000 tickets at an average cost of US$109 each, generating a total of $US92.6 million in revenues.
Over 60% of the K-pop industry's export revenue is derived from the sale of concert tickets.
According to Foreign Policy, the K-pop genre subsequently took off in Southeast Asia before reaching out to the Middle East, Eastern Europe, and South America.
Fuelled by the increased interest in K-pop songs, several singers decided to expand their music careers by releasing English language-studio albums in the hope of bringing over the genre to Western music markets.
K-pop's breakthrough in the Western mainstream media occurred with the release of Psy's "Gangnam Style" which racked up over 1.8 billion views on YouTube as of mid-July 2013.


Positive Impact on Asian Communities
what we learned
our feelings about the project
How do we increase awareness about this issue?
Korean Pop Especially!
1940s–1960s: Arrival of Western culture
After the Korean Peninsula was parted to North and South following its liberation in 1945, Western music became more accepted to a wider crowd of young adults.
The United Service Organizations made it possible for several prominent figures of American entertainment, like Marilyn Monroe or Louis Armstrong to visit the soldiers stationed in Korea.
In 1957 the American Forces Korea Network radio started its broadcast, spreading the popularity of Western music.
The American music influenced and helped develop the beginning of Korean popular music by bringing jazz, country, blues, rap, and rock and roll.
Popular Korean singers earned a total of 1.2 million dollars a year which almost equaled the country's export income at the time.
When The Beatles came to Korea, the first local rock bands appeared. One of the very first was said to be Add4 (1962).
The first talent contest for rock bands in Seoul was organized in 1968. Some of the Korean singers managed to gain international popularity.
The Kim Sisters, Yoon Bok-hee and Patti Kim were the first singers to debut in such countries as Vietnam and United States. The Kim Sisters became the first Korean group to release an album in the United States, and even performed various times in Las Vegas and appeared several times on Ed Sullivan's TV show.

The history of Korean popular music can be traced back to 1885 when an American missionary, Henry Appenzeller, taught American and British folk songs at a school.
These songs were called changga in Korean and were based on a popular Western melody sung with Korean lyrics.
During Japanese rule (1910–1945), popularity of changga rose as Koreans expressed opposition against Japanese.
The Japanese confiscated the existing changga collections and published lyrics books of their own.
The 1st known K-pop album was "Yi Pungjin Sewol" by Park Chae-seon and Lee Ryu-saek (1925).
1st K-pop song written by a Lee-Jeong-suk "Nakhwayusu" (Fallen Blossoms on Running Water) (1929).
In the mid-1920s, Japanese composer Masao Koga mixed traditional Korean music with Gospel music that American Evangelists introduced in the 1870s (Enka-Japanese) (Trot-Korea).

1990s: The turning point
In the 1990s, early Korean pop musicians incorporated American popular music styles like rap, rock and techno in their music.
"Nan Arayo" (I Know) was debuted on MBC’s talent show but got the lowest rating from the jury. However, the song and the album became so successful that, according to MTV Iggy, "K-pop music would never be the same again".
Their sound paved the way for the "success format" of K-pop songs, and their footsteps were followed by a wave of successful hip hop and R&B artists.
The Korean wave, or "Hallyu", is the surge in the international exposure of Korean pop culture.
Started to become more apparent in the 1990's.
Began to spread around the world, spreading throughout Latin America, the Middle East, Europe, and finally the United States.
Social media sites such as Youtube, Twitter, Facebook, etc. helped spread this phenomenon.
As recognition became widely known, it became a signified pride of many South Koreans back home and in many other countries around the world.
October 2009
: The Wonder Girls entered in the US Billboard Hot 100 music chart with their single "Nobody", which was widely noted for its music video's viral spread after having surpassed 50 million views on YouTube.
September 2010
: SM Entertainment held its first concert outside the Asian continent with the SMTown Live '10 World Tour in LA. The original concert at Staples Center in Los Angeles grossed over US$1 million, and took the 9th position on the Billboard Boxscore Chart.
November 2011
: BIGBANG faces off competition from the American pop icon Britney Spears and the German singer Lena Meyer-Landrut to clinch the 2011 MTV Europe Music Award for Best Worldwide Act. Shortly after, Google announces that its subsidiary YouTube will launch its own K-pop channel.
December 2011
: The total number of YouTube views generated by K-Pop videos in 2011 surpasses the 1 billion mark. It had tripled from 800 million in the previous year to more than 2.3 billion, spurred on by huge growths in Europe and the Middle East.
February 2012
: Girls' Generation's appearance on the Late Show with David Letterman and Live! with Kelly on January 31, 2012, and February 1, 2012, in the United States where they performed remixes of the English version of "The Boys", marked the first time that a Korean musical act has performed on each of the shows
November 2012
: PSY's "Gangnam Style" becomes the most viewed video on YouTube. After topping the record charts of Australia, Austria, Belgium, Bulgaria, Canada, the Czech Republic, Denmark, Finland, France, Germany, Honduras, Israel, Italy, Lebanon, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Russia, South Korea, Spain, Switzerland, and the United Kingdom, it was awarded the MTV Europe Music Award for Best Video,[96] and became the first video on YouTube to hit a billion views.
December 2012
: Towards the end of the year, The New York Times selects 2NE1's performance at the Prudential Center in New Jersey as one of the "Best Concerts of 2012".
April 2013
: Girls' Generation's YouTube video for its 2009 single "Gee" surpasses 100 million views and becomes the first by a K-pop idol group to do so.
November 2013
: Girls' Generation is awarded with the "Video of the Year" at the 2013 YouTube Music Awards for their music video "I Got a Boy".
March 2014
: 2NE1's album Crush debuts at No. 61 on the Billboard 200, setting the record for the highest-charting K-pop album in the United States.
Henry Appenzeller
Gendered Stereotypes
Defined on both sides of the spectrum
Sex objects
Idolized; no longer human-beings
Asian Justin Beibers
Only One Face
Only stereotyped Asians make it big in American entertainment
PSY = Funny/Entertaining
SNSD, KARA, etc. = Dolls/Pretty
Though SNSD performed on an American-television show (David Letterman), their performance was disregarded by both the audience and the host, himself.
Negative Impact on the Asian Communities
Today, with the help of social media and the internet, Korean pop music was introduced as a new music genre to Asia and the rest of the world.
This became popular in Asian communities because not only did this new genre introduce fresh new attractive faces in the media.
It made other people in other cultures around the world realize how modernized Asia as a whole was becoming in music and technology.
In addition, it made people finally look past the Korean war.
Stardom and Stereotypes

Asians get plastic surgery."
Asians look the same."
Koreans must look beautiful!"
Full transcript