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Copy of Copy of Google Search Tricks

Use the Google search box to find exactly what you're looking for, including answers to math problems and the current weather.
by

Uri Amberum

on 26 January 2014

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Transcript of Copy of Copy of Google Search Tricks

Team 6
Chris, Jack, Rob, Steve
History
Google's mission is to organize the world's information and make it universal accessible and useful...
" "
Introduced Android, Chrome and Nexus One

(2007-2010)
Acquired YouTube and DoubleClick (2007)

Gmail and Google Maps are Released -
Launch:
2005
Sergey Brin & Larry Page create the algorithm (1998)

PageRank

Introduced in 1999
Paid Listing
Replaced Inktomi as Yahoo!’s search engine (2001)

Yahoo!
Public Offering - Aug 18 2004
IPO
Key Success Factors
$ 1 Billion Bid for AOL
[Actual CTR/Expected CTR]
which maximizes revenue

Avoids problems with high CPC but low CTR

Ads
Page Rank
Initially called “BackRub”
Analyzes human-generated links

algorithm:
Don’t Be Evil
Technology Matters
We Make Our Own Rules

Values
- Affordability
- Risk / Reward
- Conversion of Users
$1 Billion Dollars (5% stake in AOL)
$300 Million credit towards advertisement
Mitigated
(Network Revenue)-((acquisition cost for 2005/90)*100)
Ceteris Paribus, two important words
At 90% revenue split, $851M in profits
At 100% split, $483M in profits
At 110% split, $115M in profits
The benefit of users of network sites coming to Google
conversion
Learn lots more about using Google as a calculator:
Acquire:
Motorola Mobility and Zagat
Recent Acquisitions -
Genealogy
Governance
“The company’s founders are strikingly similar to the persona that Google projected during its early years− aloof, super-smart, and dismissive of unsolicited advice. They are, first and foremost, engineers.”
Corporate Culture
a. Hire by committee
b. Cater to their every need
c. Pack them in
d. Encourage creativity
e. Strive to reach consensus
f. Don't be evil
g. Make coordination easy
i. Eat your own dog food
j. Communicate effectively
Organizational Processes
a. 20% Rule

b. Teams of Three to Five People

c. “Owner’s Manual”


Do you expect the search business to become more concentrated??
NO
The Core
Recruiting and retaining the best talent
The core of Google: creativity and innovation.
What were the key factors behind Google's early success?
In renewing its deal with AOL, could Google afford to pay AOL more than 100% of the revenue generated from AOL searches? How did Microsoft's maximum affordable bid for AOL's search traffic compare to Google's?
Do you expect the search business to become more concentrated (i.e., dominated by fewer firms)? Is search a winner-take-all business?
In addition to enhancing its core search businesses, should Google also branch out into new arenas? Which of the following would you recommend: (a) building a full-fledged portal like Yahoo!'s; (b) targeting Microsoft's desktop software hegemony; and/or (c) becoming an e-commerce intermediary like eBay?
Market Concentration
Future Innovation
In conclusion -
Full transcript