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Copy of Copy of Google Search Tricks
Transcript of Copy of Copy of Google Search Tricks
Chris, Jack, Rob, Steve
Google's mission is to organize the world's information and make it universal accessible and useful...
Introduced Android, Chrome and Nexus One
Acquired YouTube and DoubleClick (2007)
Gmail and Google Maps are Released -
Sergey Brin & Larry Page create the algorithm (1998)
Introduced in 1999
Replaced Inktomi as Yahoo!’s search engine (2001)
Public Offering - Aug 18 2004
Key Success Factors
$ 1 Billion Bid for AOL
[Actual CTR/Expected CTR]
which maximizes revenue
Avoids problems with high CPC but low CTR
Initially called “BackRub”
Analyzes human-generated links
Don’t Be Evil
We Make Our Own Rules
- Risk / Reward
- Conversion of Users
$1 Billion Dollars (5% stake in AOL)
$300 Million credit towards advertisement
(Network Revenue)-((acquisition cost for 2005/90)*100)
Ceteris Paribus, two important words
At 90% revenue split, $851M in profits
At 100% split, $483M in profits
At 110% split, $115M in profits
The benefit of users of network sites coming to Google
Learn lots more about using Google as a calculator:
Motorola Mobility and Zagat
Recent Acquisitions -
“The company’s founders are strikingly similar to the persona that Google projected during its early years− aloof, super-smart, and dismissive of unsolicited advice. They are, first and foremost, engineers.”
a. Hire by committee
b. Cater to their every need
c. Pack them in
d. Encourage creativity
e. Strive to reach consensus
f. Don't be evil
g. Make coordination easy
i. Eat your own dog food
j. Communicate effectively
a. 20% Rule
b. Teams of Three to Five People
c. “Owner’s Manual”
Do you expect the search business to become more concentrated??
Recruiting and retaining the best talent
The core of Google: creativity and innovation.
What were the key factors behind Google's early success?
In renewing its deal with AOL, could Google afford to pay AOL more than 100% of the revenue generated from AOL searches? How did Microsoft's maximum affordable bid for AOL's search traffic compare to Google's?
Do you expect the search business to become more concentrated (i.e., dominated by fewer firms)? Is search a winner-take-all business?
In addition to enhancing its core search businesses, should Google also branch out into new arenas? Which of the following would you recommend: (a) building a full-fledged portal like Yahoo!'s; (b) targeting Microsoft's desktop software hegemony; and/or (c) becoming an e-commerce intermediary like eBay?
In conclusion -