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LinkedIn Basics - Jefferson

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Katie Scheuer

on 5 January 2016

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Transcript of LinkedIn Basics - Jefferson

Why LinkedIn?
List your past positions & education
Include a summary
Past bosses and coworkers
Contacts through other social networks
Family friends
Professional association members
Alumni of your graduate and undergraduate institutions
Members of your LinkedIn groups
Get the Job!
Need more help?
Visit LinkedIn's Learning Center for step-by-step user guides
Get the Interview Using...
Reach out to your existing network for informational interviews...maybe you'll find out about unlisted opportunities
Search Tool
Check the "Jobs" tab to see what members of the group have posted
Search for specific positions and companies to see who you and your contacts are connected to
Past Coworker
Hiring Manager
Preparing for the Interview
Don't forget to reach out to the online connections you have made in your groups!
Find a connection at the company
Get the inside scoop by connecting with a current employee
Unlike , is for
professional networking only.

Who is on LinkedIn?
Over 300 million professionals from around the world!
LinkedIn profiles are often the first search results on Google. Search for your name, and make sure what turns up is professional!
Start by listing your job title - make sure it is accurate and descriptive. Then pick a professional photo: a close headshot of you alone.
Request recommendations
from each employer
Two years of experience as a Registered Nurse. Provide care for pediatric patients in an acute setting. Experienced in ventilator care, wound care, and family education. CPR and AED certified.
(Similar to a professional summary for a resume)
An example:
You already have a professional network if you look in the right places!
Request introductions from your connections to grow your network, gain advice, and open doors to new opportunities.
Shared Interests
Professional Associations
Fraternities and Sororities
Honor Societies
Virtual connections can have a real world impact - join a group and become an "influential group member" by starting and joining discussions
75% of recruiters and employers will search for candidates using key words. Keep your summary and specialties updated so companies can find you!
Get a job...
Photo credit: affordableresumehelp.com
Search in groups for jobs posted by members
Update your profile and reach out to your network
Use the main jobs tab to search for opportunities
Over a million groups to chose from including...
If you don't have an account yet, sign up here:
Research companies
News about the company
Information about company culture
Statistics about the company and its employees

(Don't forget to include volunteer and unpaid experiences!)
Jefferson Career Center Network
Connect with us on social media:
Jefferson Career Center Network
*Find Alumni Tab*
Don't forget to check your "Settings" tab!
Are you LinkedIn?
Chris Miciek, Director
Career Development Center
What about other social media?
So far we've talked about how social media can help us...
Create a professional twitter. Follow organizations of interest. Participate in Twitter Chats. Find job postings. Tweet about industry relevant information.
Reach out to friends and colleagues. Post a status. Follow organizations of interest.
BUT: be careful...
...but it can hurt our chances at employment as well.
Coming up...

Anything you wouldn’t want to share with your supervisor or co-workers is better left off your profile.
Posting unnecessary, negative information about a particular aspect of a job gives an employer all the reason they need to fire (or not hire) you.
Derogatory statements or lewd pictures may cost you in the employment market.
Employers are paying attention...
According to Forbes:

34% of employers have found content that has caused them not to hire the candidate.
50% of employers said they didn’t offer a job candidate the position because of provocative or inappropriate photos and information posted
45% said they chose not to hire someone because of evidence of drinking and/or drug use
Other reasons they decided not to offer the job:
the candidate’s profile displayed poor communication skills
he or she bad mouthed previous employers
made discriminatory comments related to race, gender, or religion
lied about qualifications.
In 2008, Stacy Snyder, a 25 year old education major at Millersville University, was denied her teaching degree because of this photo.
She maintained that the photo was taken at a costume party off-campus and after school hours.
She sued, citing her 1st Amendment rights…and lost.
The University cited poor competency in her student teaching in its refusal of degree to Snyder. The court essentially ruled that his client was an employee of the school because part of her program required the student-teaching assignment at a local school.
MORAL OF THE STORY: The power of others’ perceptions as their reality

Don't connect with current colleagues, faculty, and supervisors
Do not post anything incriminating
Do not hold drinks in photos
Create a pseudonym or remove your last name
Make your account difficult to search
Google yourself!
Hiring costs (staff time, advertising, background checks, etc.) can equal 10%-30% of the new hire’s salary.
Employers DO care!
No organization wants to hire a potential liability. Any red flags…move on to the next candidate.

Hiring is costly...
Let's see what one looks like!
It is a great tool for...
Staying in touch with colleagues
Reaching out to someone after a conference/networking event
Finding contacts for informational interviews
Developing a professional online presence
Register now!
Full transcript