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Transcript of Business&PeopleManagement
Internet search leader
Strong market position
AdWords and AdSense programs
Ancillary services (Youtube, Gmail, etc)
Strong presence in professional networking space Inability to monetize Youtube
Weak presence in social networking space
Lack of product integration
No strategy for contraction
Skyrocketting cost for datacentre Increasing worldwide online ad spending
Worldwide internet growth usage
Move into non-internet markets (i.e. Magazines, TV, Travel) Competition from Microsoft, Yahoo, Apple and smaller competitors
Reliance on Google network members
Privacy issues around content ownership
Slowdown in online ad-spend
Criticism against StreetView service 1998 2004 2005 2006 2007 2008 2002 2000 2001 2003 1999 2009 2010 http://www.google.com/corporate/timeline/#start *SWOT Info from WikiSWOT.com 1 April 1999 Google’s First Dog Yoshka,
the first “company” dog, comes to work with the senior vice president of operations, Urs Hoelzle. Google named
Top Search Engine December 1998 ”PC Magazine” reports that Google “has an uncanny knack for returning extremely relevant results” and recognizes them as the search engine of choice in the Top 100 Web Sites for 1998. Info from: Google becomes the world’s largest search engine; they announce the first billion-URL index.
Search index: Pages 26 June 2000 Image Search launches,
offering access to 250 million images. Google Image Search 28 July 2001 Google AdWords 23 October 2000 Google AdWords launches with 350 customers. The self-service ad program promises online activation with a credit card, keyword targeting and performance feedback Google AdSense 4 March 2003 Google announced a new content-targeted advertising service, enabling publishers large and small to access their vast network of advertisers.
(Weeks later, on April 23, they acquired Applied Semantics, whose technology bolsters the service named AdSense.) L
s 21 May 2002 They released Labs for users to try out beta technologies fresh from the R&D team. Google No joke: they launched Gmail on April Fool’s Day.
(At the time, you needed an invitation to get an account.) 1 April 2004 Gmail 8 February 2005 Google Maps Google Earth 28 June 2005 Google Maps goes live. They unveil Google Earth: a satellite imagery-based mapping service combining 3D buildings and terrain with mapping capabilities and Google search. They launched Google Calendar, complete with sharing and group features. 13 April 2006 Google Calendar 1 September 2008 Google Chrome browser Word gets out about Google Chrome a bit ahead of schedule when the comic book that introduces the new open source browser is released earlier than planned. The browser officially becomes available for worldwide download a day later. Google Translate is capable of automatic translation between 41 languages after adding Turkish, Thai, Hungarian, Estonian, Albanian, Maltese, and Galician. These 41 languages cover 98% of the languages read by Internet users.
Translate in 41 Languages 26 February 2009 Street View debuts in Google Maps in five U.S. cities: New York, San Francisco, Las Vegas, Miami, and Denver 29 May 2007 Street View for Maps + Timeline