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Trademarks and the Internet

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Marsha Nagorsky

on 29 April 2010

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Transcript of Trademarks and the Internet

What is a trademark? Trademarks and the Internet distinctive sign or indicator
indicating a product or service
meant to identify the source
and distinguish it from other products What is the point of trademarks? to protect the consumer? to protect the trademark owner? where's the incentive to create? Big issues in trademark law online consumer confusion low costs of entry lots of competing marks, only one domain name metatagging/code lets it all happen in the background new ways to confuse, new ways to profit Domain Conflict Cybersquatting/
Typosquatting Disparagement Gripe sites Parody Famous names Reverse issues On-line Auctions Ads, Keywords, and Tags Twittersquatting Marsha Ferziger Nagorsky
Assistant Dean for Communications and Lecturer in Law
University of Chicago Law School
April 29, 2010 Thanks for having me!

Email: m-ferziger@uchicago.edu
Twitter: @nagorsky
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