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Dysfunctional Dynamics Strategy Limitations & Dysfunctional Dynamics Goal Strategy Goal Management Function Employee Participation & Association. New Political Role of Corporations ESG-Report Complying with Report Perspectives of
Business Engagement Overall Recommendation Strategy Goal Financial Performance
& Shared Value Overall Strategy of Recommendation Limitations & Dysfunctional
Dynamics External Stakeholders Civil Society Government Shareholders CSR - CFP Model (Crane & Matten, 2010) Employees Internal stakeholders The Financial Crisis
2007-2008 How do Saxo Bank adapt to a changing context? Two-way Direct Communication Social Reach Through Traditional Media Trust & Reputation SRI Strategy Saxonians ESG Long-term Commitment Media and Saxo Bank The 3 Business Engagements encountering CSR initiatives contributes to "Overall Goal" Bonus investments & SRI Community Involvement Conflicts of Interests Participation & Beliefs 8th Virtue: "Shared Value" Microfinance Employee Identification & Attractiveness. Bonus Investment Opportunities 8th value "Shared Value" Saxo’s Perception of CSR Incorporation of Shared Value Limitations & Dysfunctional Dynamics