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Carlee Heinmiller

on 18 March 2013

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Transcript of Instagram

Carlee Heinmiller Instagram What is Instagram? Instagram is an online photo-sharing and social networking service. It is an effective platform for marketers to reach a new audience in a way the audience wants to be marketed to: with visuals and short messages. Why Instagram? Pros The good: Fun application, helps to create many beautiful images, and is easy to use

The bad: Copyright and privacy concepts My Experience Take pictures Apply digital filters Share Confines photos to a square shape History Created by Kevin Systrom and Mike Krieger

Launched in October 2010

100 million registered users (and around 90 million monthly active users) as of January 2013 Kevin Systrom April 2012 October 6, 2010 Instagram launched in Apple's App Store as a free app. Shortly after, Josh Riedel joined the company as Community Manager. Shayne Sweeney joined in November 2010 as an engineer and Jessica Zollman was hired as a Community Evangelist in August 2011. January 2011 In January 2011, Instagram added hashtags to help users discover both photographs and each other. In September, version 2.0 went live in the App Store. # On April 3, 2012, Instagram for Android was released. It was downloaded more than one million times in less than one day.

On April 12, 2012, Facebook bought Instagram for approximately $1 billion in cash and stock. #1: Use Instagram Profiles to Reach a Wider Audience Market on other devices besides mobile

Give your audience a better insight into your company

Promote anything your company may be doing #2: Create Engagement With Contests Ask users to use a particular hashtag for the contest by tagging their pictures

Get more Instagram followers

Increase current followers engagement with your brand #3: Reward Followers With Promo Codes Reward your followers for looking at your pictures and reading the descriptions

Find out what your audience wants and use that to keep them engaged #4: Feature Your Customers Tell your company’s story from the perspective of someone outside the company

Take a quick picture of your customers and showcase a sneak peek into what the experience with your brand is like #5: Get More Interest in Your Events Attract people to teach them about your product and service

Show others everything that’s going on, whether it’s visual or in 140 characters 5 Ways Marketers Can Use Instagram: Cons Fast, easy, and efficient

Convenient Devalues the art of photography

Sharing policy and privacy rights Overall, Instagram is a near perfect photo-sharing application that provides for hours of fun and entertainment. My Experience Using Instagram #Sonylove One person at random was chosen every day to win a $50 Sony Store gift card. Other winners would get some of the new Sony merchandise based on appropriateness to theme, originality, creativity and technique. TopShop Keeps their audience highly engaged by including promotional codes in some of their posts. Virgin America Airlines Frequently post pictures of surprises they give to their customers, where their customers are going, and anything to make their brand experience more memorable. Filters • Amaro• Mayfair• Rise• Valencia• Hudson• X-Pro II• Sierra• Willow• Lo-fi •Earlybird•Sutro•Toaster•Brannan•Inkwell•Walden•Hefe•Nashville•1977•Kelvin Add Instagram to Your Marketing Tools!
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