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3 STORE S.W.O.T.

A swat of the 3 store on Buchanan Street
by

david murphy

on 16 June 2011

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Transcript of 3 STORE S.W.O.T.

STRENGHTS Friendly &
Helpfull
Staff Strong & Clearly Displayed Offers Good
Location Recognisable
Brand WEAKNESSES No Visable
Upsell
Products Not Enough
Interactive
Display Models One Of
Many Phone retail
Stores On
Buchanan Street OPPORTUNITIES THREATS S.W.O.T. BUCHANAN STREET Large &
Increasing
Competition The Introduction
Of O2 Guru &
Apple Genius Technology
Development Competitors'
Vulnerabilities
Full transcript