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Social Reporting

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by

M_ L_

on 13 October 2014

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Transcript of Social Reporting

Social Reporting During
the event... About 6 months
before... About 3 months
before... About 1 month
before... About 1 week
before... About 1 day
before... About 1 week
after... About 1 month
after... Further reading... What method makes best sense for your purposes? Picture your reporting:
• why and what topics it should cover
• how to integrate reporting in the event
• how to visualize the product at the event
• what to do with the reporting products after the event? http://bit.ly/online_dialogue

Define what audiovisual channels you want to use:
• text / photo / audio / video / graphics
• each channel has its strengths! Previous post on lessons learned:
http://bit.ly/lessons_learnt

Set the requirements for a reporting coordinator:
• dispose of a qualified person and involve her/him in your planning at an early stage
• (for SDC Staff) the Multimedia Group can help finding reporters and coordinators:
http://bit.ly/SDCMultimedia_Group Make sure your venue is well equipped for audiovisual reporting:
• broadband internet access in all rooms
• separate quiet room for reporting activities accessible 24/24, equipped with tables, chairs, flip chart, pin board
• possibly a separate internet connection for the reporting team to upload large amount of data without interruption)


Visit the venue before By now, the reporting coordinator should have recruited a reporting core team

Set clear responsibilities within the reporting core team:
• who will rather moderate
• who will take care of filming and editing
• who is writing and collecting text contributions
• who will concentrate on photo
• who is the overall coordinator

Have 2-3 core group members for the reporting or in other words one “professional” reporter for every 20 participants

Present your reporting plan to the core team and include their feedback
Finalize the reporting agenda:
• define a list of priority topics and with what instrument you want to cover them
• were possible, define who should be interviewed on what topic
• plan several free time slots every day for reporting activities in your agenda e.g. after group discussions plus at least 2 hours per day for the post-production
• plan meetings with thematic focal point during the event to monitor the reporting and assure a good content quality

Start to create your online reporting platform:
• create a section on your shareweb
• create a blog
• if you want to use social media: check if your company has institutional channels you could use or create your own accounts and edit your settings.
• (for SDC Staff) to create your own reporting platform the Intraweb Team for support : http://bit.ly/IntrawebTeam

Organize audiovisual equipment – at SDC contact the Multimedia Group for renting: http://bit.ly/SDCMultimedia_Group If you plan a social reporting, find reporters:

contact participants to look for social reporters. It proved to be an advantage, if this request comes from a familiar network member (e.g. the network facilitator)

inform social reporters that they can contribute however they want (text / photo / video / graphics / audio) and they should especially be encouraged to publish their personal learnings in a post in order to present it as back-to-office report

organize a crash course: the reporting coordinator then should send an invitation for a crash course. If possible, all social reporters should participate to get to know each other and to assure that reporting tasks can be assigned democratically

fill in content on the reporting platform – for tips on how to structure the platform find some lessons learned in this previous post: http://bit.ly/lessons_learnt Unify the look of videos:
• have a start slide ready
• decide how your captions and titles should look like
• prepare a template for the end-titles/credits

Finish the preparations for the crash course on reporting


If you want to interview specific persons inform them and fix a meeting for the interview (about 30min) Meet with all reporters for a crash course on video reporting ( of 2-3 hours). The coordinator/core group should then :
• show how to prepare interviews and impression videos (plot, rules for open questions)
• show how to produce a good video and photo material (picture frame, handling of the zoom and panning, position of interviewer and interviewee, attention to background noise…)
• explain how the reporting platform works
• show where to place content on specific topics
• explain the process for publishing and support (who can help, when and how)

• Give some time to practice (e.g. let the reporters produce articles where they present themselves and post them on the reporting platform)

• (for SDC Staff) the multimedia group at SDC can provide a script and checklists for reporters : http://bit.ly/SDCMultimedia_Group

Make a plan of all requested reporting slots and let reporters subscribe for one slot each:
• In each slot there should be two reporters – one concentrating on the moderation and one responsible for the technical production Meet every morning before the program starts:
• define the reporting activities of the day
• repeat the responsibilities
• give support

Make sure, that reporters have personal support by the reporting core group during the day

If you do social reporting: Publish as soon as possible in order to have an almost real time reporting

Regularly show and promote your reporting products:
• show motivational videos or slide-shows in the morning
• make sure that participants have easy access to the reporting platform during the event

Filter: If you do not want too many articles reporting on a similar topic, have core group members filter incoming materials (i.e. choose the best pictures, group articles on similar topics, etc.)

Meet regularly with the Focal Point and Moderator to monitor the reporting and decide adaptations if needed

Also start to choose articles/pieces of the report to use for follow up activities Restructure your reporting platform so that content is:

• in a thematic order
• easy to access Post on Lessons Learnt for Social Reporting: http://bit.ly/lessons_learnt

Post on Experience from the DLGN F2F 2011: http://bit.ly/dlgnF2F

Post on Learning with Photos: http://bit.ly/learn_with_pics

Guide: Social Reporting for Organizers: http://bit.ly/for_organizers

Guide: Social Reporting at F2F events: http://bit.ly/social_reporting

Social Media Guidelines of IFAD: http://slidesha.re/UblvqX

The Social Reporter's Toolbox: http://srtoolbox.wikispaces.com/

(For SDC Staff): The Multimedia page on intraweb (tutorials, examples, support): http://bit.ly/SDCMultimedia_Group

(For SDC Staff): To create your reporting plateform, the Intraweb Team supports you: http://bit.ly/IntrawebTeam Social Reporting in 8 easy steps: Further readings: Follow-up activities:
While the attention for the event and the reporting is still high use the dynamic to start your follow up activities you planned in advance


E-discussions:
Use Elements of the reporting as inputs for e-discussions, start to elaborate documents based on results of your event, etc. Brainwork
&
Logistic Agenda
&
Reporting
Platform
Full transcript