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A Guide to Google Analytics

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by

Ashley Serota

on 9 June 2011

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Transcript of A Guide to Google Analytics

A Guide to Google Analytics Clickstream data: addresses the WHAT not the WHY (S1)
What:
Pages people viewed on website?
What sources did they come from?
What keywords or campaigns produce clicks?

Why:
Actionable Insights

Web Analytics Paradigm (S2)

Web Analytics Analysis (S3) Interface Tutorial Creating A New Account Understanding Basic Web Analytics Understanding Basic Web Analytics
Account Setup
Interface Tutorial
Analytics Intelligence
Beginning Analytics: Interpreting and Acting on Your Data
Building Reports
Analyzing Reports
Optimizing Sites
AdWords Guide Topics Analytics Intelligence Beginning Analytics Building and Analyzing Reports

Custom Reports
Goal Configuration Data
Data Display
Plot Rows
Predefined Filters
Custom Filters
Pivot Tables
Pivoting & Secondary Dimensions
Motion Charts Custom Reports Goal Configuration Data Display Plot Rows Predefined Filters Custom Filters Pivot Tables Pivoting and Secondary Dimensions Motion Charts Analyzing Reports
Conversion Funnels
Advanced Segments
Add Advanced Segments
Tracking Events using Advanced Segments Conversion Funnels Advanced Segments Adding Advanced Segments Optimizing Site
Finding Poor Performing Campaigns and Keywords
Finding the Best Keywords
Improving Location
Placement Targeting Finding Poor Performing Campaigns and Keywords Finding the Best Keywords Improving Location Placement Targeting AdWords
Reports
Undestanding Reports
Segmenting AdWords
Optimizing AdWords AdWord Reports Understanding AdWords Report Segmenting AdWords Optimizing AdWords Campaigns
Full transcript