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creative industries

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tam tam

on 28 November 2012

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Transcript of creative industries

Creative Industries
Wien Paradigm Shift Paradigm shift Pool of examples Transaction crisis: The Network Society (Manuel Castells) People have changed more than the business organizations uponwhich they depend. Enterprise logic concerns the deep structure that informs every aspect of organizational practice. a network society is a society where the key social structures and activities are organized around electronically processed information networks. Experience Economy (Pine) value is created differently! couchsurfing international wien rise of a new economy goods -> services-> experience (transformation) new enterprise logic TRENDS start ups communication finanzielles social media Messebesuche, ThinkTanks,... 'no break even, aber gut zum überleben' Best practise 'show me how it works" forum mozartplatz Vienna design week Was bedeutet kreativ sein ? erfinden, neu erschöpfen 'ensteht aus Verbindung aus scheinbar nicht zusammenpassendem' www.creativwirtschaft.net KKI (kultur und Kreativindustrien) 2,6% EU BIP, 5 mio. Arbeitsplätze Grünbuch (EC) kuturelle Diversität,
digitaler Paradigmenwechsel,
Globalisierung oft fehlender Zugang zum Kapital Erlebnisökonomie Design Thinking Open Innovation mangelt oft an Vernetzung Not just a label (designerverzeichnis) Mode Verkaufsmessen Conferences Plattformen Departure.at Workshops http://www.evolve.or.at/ verkaufen sich oft unter ihrem Wert we-workshops.at recycling Steinwidder (Recycling Mode) ein-personen-unternehmen conclusio:
in AUT - neue Industry nur in Kreativwirtschaft.. (sehr graphisch)
traditionelle Industrien dagegen kaum zu finden. www.fofos.at Plattformen vienna.servicedesignjam.at Nischenbusiness traditionen aufleben nutzung alter fabriken/hallen als Kreativ optical engineers tanz durch den tag von Industriedesign zu 'Universal design' www.impulse-awsg.at Onlineshops Joseph Bäckerei patentprobleme Entrepreneurship Design consultancies Traditionswerte statt Billigware stadtbekannt wombatshostels Handwerk 3bez passage Internet Startups 123people.com vintage social design Design typographie etsy.com backliesl bernds welt Ökologisch muso kuroni - vegane boutique cash-mob tupalo couch surfing toms shoes thelivingcore.at Architektur Guerilla Food Rad Kreative machen sich kaum Gedanken Interkreativität http://quer.departure.at/ C hoch 3 Creative Community Coaching the gap Social Media http://kollwi.at/ http://forba.at/de/index.html Forschung+Beratung Stories von 100 Selbstständigen i tunes u neue Formen des Arbeiten/Denkens zurück zum Traditionellen zurück auf die Straße Guerilla Marketing Betriebe International Trends IDEO, Frog Desig, WhatIf?! TedX Co-creation Kickstarter open innovation OpenIdea Crowd Fundung Design Thinking http://www.linkedin.com/today/post/article/20121121191930-10842349-start-designing-your-life?trk=eml-mktg-condig-118-p1 http://www.wirtschaftspsychologie-aktuell.de/strategie/strategie-20120427-design-thinking.html Appreciative Inquiry Creative Leadership http://www.transformation.at/article68.htm Thinktanks Labs AHHHA.com Chaos & Compexity Theory Innovativ aber kaum neue Innovationen
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