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Introduction to the film industry OCR media G322

A look at the specification and what will be learnt throughout the course
by

Adam Boulton-Lear

on 6 September 2016

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Transcript of Introduction to the film industry OCR media G322

AS G322: Key Media Concepts (TV Drama)
How will we find all that out?
The exam
The spec
You learn about TV Drama on the other side of the course. Here you will use your skills in textual analysis, looking at Key Concepts of textual analysis and representation.
To summarise
Time allowed: 2hours (including 30 mins for viewing and maing notes on the moving image extract for the TV drama question)
Number of questions: 2
Number of marks: Section A: 50 (TV Drama)
Section B: 50 (Film Industry)
% of AS course: 50% - the other 50% is from the practical production coursework
The specification says
The key concepts that you learn in class will relate to case studies carried out about one or more film companies.
This is the just name of the exam. The first question (Section A) is about TV drama. Although it doesn't mention the film industry this is covered in the second question on the exam, which is called Section B.
Section B: Institutions and audiences
For Section B there will be one question to answer (just as there is in Section A)
There is no choice apart from which media industry you write about. You will ALWAYS choose FILM!
What does the paper look like?
You will choose Film industry because that's what we're learning about.
FORGET the others!
For the exam you should be prepared to understand and write about the process of film production, distribution, marketing and exchange as they relate to contemporary media institutions
The nature of audience consumption and the relationships between audiences and institutions.
What you'll need to know about:
the issues raised by MEDIA OWNERSHIP in contemporary media practice;
the importance of cross media CONVERGENCE and SYNERGY in production, distribution and marketing;
the NEW TECHNOLOGIES that have been introduced in recent years at the levels of production, distribution, marketing, and exchange;
the significance of PROLIFERATION in HARDWARE AND CONTENT for institutions and audiences;
the importance of TECHNOLOGICAL CONVERGENCE for institutions and audiences;
the issues raised in the targeting of national and BRITISH AUDIENCES by INTERNATIONAL GLOBAL INSTITUTIONS;
the ways in which your OWN EXPERIENCES of media consumption illustrate wider patterns and trends of audience behaviour.
Key Vocabulary
Production - distribution - marketing - exhibition - exchange - audience - consumption -institutions - media ownership - cross media convergence - technological convergence - synergy - new technologies - hardware - content - digital - media platforms
What types of problems or matters do FILM COMPANIES have to deal with nowadays?
How do companies work together, and use different parts of the company, in making and promoting films as well as getting them to the audience?
How do companies use new equipment and digital media to make, promote, and show their films to the audience?
How important is it that there are loads of ways to see films for both media companies and those who watch films?
How important is it that things like phones, computers, MP3/4 players, iPads, etc... can be used for lots of different things - especially for watching films on?
What types of problems do massive film companies have in getting British, or people from other countries, to watch their films?
What is it like for you when you go to the cinema, watch DVDs, download films or watch films in another way?
plain English version
...well...I hope it's a bit clearer
Case studies
We'll learn how it's done by looking at the professionals.
We'll be looking at Warner Bros. Pictures and Warp Films and finding out how they get their films from somebody's idea to the big screen and beyond.
The three main areas:
Production
How the companies fund the films as well as how and where they're filmed.
Distribution
how Warner Bros. and Warp Films get their films seen by the audience. This includes MARKETING of the film as well as physically getting the film to the cinema through digital means or more traditional means of a reel and a van.
Exhibition
how the audiences actually see the film, whether in the cinema, on DVD or Blue Ray, on iPad or other tablet, PC, etc... We will also look at EXCHANGE of films - from buying a film in a shop to downloading pirate films illegally.
Huge global media conglomerate
Tiny independant British production company
Spend 45 mins on Section B
Remember to use key terms and write in an academic, structured, style to maximise marks!
Key concepts?
Institutions
Audiences
What the course entails:
Key Concepts of Institutions and audiences
How film companies produce films and how audiences view them.
Process of production, distribution, exchange and exhibition.
Two production companies: Warner Bros. & Warp Films.
Lots of personal research
All will be examined in Section B of exam
In other words: Film production companies and those who show films, like cinema chains (Odeon/Vue) and even hardware/software companies like Apple
in other words: the people who go to see a film at a cinema or view it in some other way.
What are
Personal Research
Lots of it!
Like...
LOADS
Full transcript