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Copy of Remix (Consuming Cultures)

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Julie Levin Russo

on 7 November 2016

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Transcript of Copy of Remix (Consuming Cultures)

reproduction remix
Marcel Duchamp (1919)
political remix
Brian O'Connor (Stanford student)
Joseph Cornell (1936) "Rose Hobart"
"the global activity consisting of the creative and efficient exchange of information made possible by digital technologies... [and] supported by the practice of cut/copy and paste. [...] Today, Remix (the activity of taking samples from pre-existing materials to combine them into new forms according to personal taste)... plays a vital role in mass communication, especially on the Internet."
~ Eduardo Navas
viral videos
(student video)
(student video)
• what is Lessig's persuasive strategy? who is his audience?

• what is Lessig's position on capitalism and consumer culture?

• what parts of "remix culture" does Lessig privilege? what is left out?
A history of subversive remix video before YouTube: Thirty political video mashups made between World War II and 2005
Jonathan McIntosh
(1) Works appropriate mass media audiovisual source material without permission from copyright holders, and often rely on the US fair use doctrine or UK fair dealing.
(2) Works comment on, deconstruct, or challenge media narratives, dominant myths, social norms, and traditional power structures—they can be either sympathetic to or antagonistic to their pop culture sources, sometimes both at the same time.
(3) Works transform the original messages embedded in the source material, as well as the source material itself.
(4) Works are intended for general audiences or do-it-yourself (DIY) communities rather than elite, academic, or high-art audiences, and thus tend to use familiar mass media formats such as trailers, television ads, music videos, and news segments as vehicles for the new message.
(5) Works are DIY productions and rely on grassroots distribution methods such as VHS tape duplicating circles, underground screenings, and, eventually, self-hosted Web sites.
"The Lambeth Walk—Nazi Style" by Charles A. Ridley (1941)
"Death Valley Days" (excerpt) by Gorilla Tapes (1984)
"Gulf War: Ground War" by Emergency Broadcast Network (1991)
Apocalypse Pooh" by Todd Graham (1987)
"One might generalize by saying: the technique of reproduction detaches the reproduced object from the domain of tradition. By making many reproductions it substitutes a plurality of copies for a unique existence. And in permitting the reproduction to meet the beholder or listener in his own particular situation, it reactivates the object reproduced. These two processes lead to a tremendous shattering of tradition..."
~ Walter Benjamin (1936)
& ideology
epistemic shift
material property
of analog media
ideological sense of truth
and authenticity
of whiteness
night of the living dead
Full transcript