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Social learning theory-

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by

Sarah Delaney

on 21 November 2013

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Transcript of Social learning theory-

Social learning theory-
Hypersexuality in the media

What is the social learning theory?
A theory based on the assumption that people learn how to behave by observing others, especially others portrayed in the mass media.
What is hypersexualization?
Children growing up today are bombarded from a very early age with graphic messages about sex and sexiness in the media and popular culture. Hypersexualization is the act of children adopting the sexual behaviors that they are being exposed to without having an understanding of what they are.
About our media piece:
Our video is based off of the controversial performance by Miley Cyrus at the 2013 Video Music Awards, performed with Robin Thicke.

The characters in our video are:

Riley Smith, age 12, grade 7, enjoys video games and music.

Britney Hawke, age 12, grade 7, enjoys dancing and volleyball.
The kids looked up to Miley Cyrus when she was on Hannah Montana
Naturally, they wanted to watch her perform on the VMA's
They observed what they were watching, and then adopted the behaviors they seen
Facts about hypersexualization and the media:
Children 6–11 years old in the United States view a weekly average of 22 hr of TV and over 28 hr of combined media (TV, movies, and video games)

Over 70 % of all TV programming and 77 % of prime-time TV programming includes sexual material—roughly six scenes per hour of sexual talk or physical acts

Approximately 30 % of the most viewed child and adolescent TV programs contain sex talk which highlights physical attractiveness and objectifies women’s bodies.
THE END
How our communication piece relates to the
social learning theory:
How our communication piece relates to the social learning
theory:
The kids watched Hannah Montana and looked up to her.

Naturally, they wanted to watch her performance on the VMA's.

The kids observed what they seen in the video and then adopted those behaviors.
Full transcript