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Messiah Commons - Phase 1 Funding

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Tay Moss

on 18 January 2017

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Transcript of Messiah Commons - Phase 1 Funding

Once upon a time there
was a church named
It was founded at the outskirts of Toronto
On the edge of new housing developments
It thrived as it met the spiritual and social
needs of the surrounding community
But that community has evolved, and it's
time for Messiah to evolve with it
What we propose is an ambitious effort to reshape our church to achieve the missional goals for which it was founded
We want to create a mixed-economy parish that once again fulfills the spiritual and social needs of our neighborhood.
How do we become a
for our neighbourhood and for the larger church?
How to use a large,
historic building
to do it
With limited (but not zero)
And with limited (but not zero)
We start by returning to the question:
Where are we? Who, exactly, is our neighbour?
is my neighbor?

is my neighbor?

A rapidly gentrifying neighborhood
Full of Yoga studios, garden-stores, cheese shops, hipster comfort food....
Out the 35,876 People living in our 'hood
81% fall into one of these
three lifestyle clusters
Young Digerati - Young and well-off urban trendsetters
No kids or very young kids
Management / Professions
Graduate + Education
Technologically-dependent lifestyle
Well-traveled, curious about other cultures
Typical Car: Audi A3
Urbane Villagers - Wealthy middle-aged urban sophisticates
Kids out of house
Highly Educated, Curious, open-minded
Own home
Philanthropy and cultural events
Typical Car: Saab, BMW, Mercedes
Rooms with a View - Young multi-ethnic singles in downscale urban high-rises
Single, fun loving on a budget
Technologically-dependent lifestyle
No car, or used car
They are post-Christian, but faith hasn't completely disappeared
5,179 Anglicans
What these people
Importance of
Social Responsibility
Rejection of Authority
Adaptive Navigation
Pursuit of
Ecological Lifestyle
Sexual Permissiveness

This trend represents enthusiasm for purchasing products or services in areas of particular
interest (such as music, electronics, etc.), about which consumers make an effort to stay
continually informed. Through books, magazines and by other means, consumers ensure that
they are always up to date with the latest product offerings and market developments in their
special area of interest, in order to take maximum advantage of their newest acquisitions.
Tendency to base purchase decisions on aesthetic rather than utilitarian considerations. Measures the attention given to the beauty of objects and products purchased. People strong on this trend often buy products purely for their appearance. Aesthetic, in this case, is a form of personal expression (Inverse of Utilitarian Consumption).
A deep feeling of belonging to one's community and a pronounced feeling of social responsibility, where mutual assistance places a key role. This trend is associated with a desire to be open to others and to better understand the society and the world around us.
Rejecting unquestioning respect for and deference to those in positions of authority. The belief that authority should not be respected for its own sake. Desire to transcend the rigid framework or traditional authority. Rejection of authority in the form of institutions and as a regulating principle of inter-personal relations. Desire to participate in the decision-making affecting your life; to be informed, consulted, involved (desire for autonomy).
Tendency to adapt easily to the uncertainties of modern life, and to feel unthreatened by the changes and complexities of society today. A desire to explore this complexity as a learning experience and a source of opportunities. (Inverse to Aversion to Complexity).
Need to feel different from others. A preoccupation with demonstrating one's individuality through original touches.
Giving a high priority to integrating environmental concerns with purchasing criteria. This can have positive consequences, as when consumers are willing to pay more for an environmentally friendly product, or negative consequences, as when consumers refuse to buy a product whose manufacturer has an unsatisfactory environmental record. (Formerly Ecological Consumerism)
Tendency to be sexually permissive regarding oneself and others. Attaching less than average importance to fidelity within marriage or among partners, or to prohibitions against premarital sex. Also expresses a permissive attitude toward sexuality among young people, and a tendency to give priority to hedonistic pleasures in life. A willingness to ignore social norms.
What these people do
Regional Identity
Primacy of the
Attraction to
Pursuit of Happiness to the Detriment of Duty
Aversion to Complexity of Life
Ethnic Intolerance

The tendency for people to consider their province or region as an important part of their
identity. People strong on this trend are very proud of their province or region and are
particularly attached to its culture and traditions.
Placing a great importance on having an affiliation with an organized religious faith and on religious beliefs and rituals. Measure of intensity of the feeling of belonging to a religion. Tendency to consider that religion represents the essential values and education that should be transmitted to the next generation. (Items measuring this trend do not measure conformity to ritual, but rather the "values" based on religiosity.)
Attachment to the family, where the family takes precedence over other personal priorities.
For some, especially among those strongest on this trend, there is a strong connotation of
status associated with the family's success (putting the family first and identifying with it as a
standard of success and social integration).
How close people want to be to nature, whether to recharge their spiritual batteries or to enjoy a simpler, healthier or more authentic way of life.
Motivation to act and live according to one's selfish impulses rather than one's obligations to others. A need to express one's personality and pursue happiness and pleasure, in spite of the dictates of duty or morality.
Tendency to think that leadership in organizations should be flexible and fluid, that a leader shouldn't take control of everything and that initiatives and leadership should emerge from different individuals as a function of their strengths. A belief that teamwork is more effective than autocracy and that leadership must be earned.
A desire to keep one's life simple and predictable. People strong on this trend are intimidated and threatened by the changes and complexities in modern life and values. They look for stability and simplicity. (Inverse of Adaptability to Complexity in Life)
Intolerance toward immigrants and ethnic groups. Considering immigration a threat to the purity of the country, believing that the various ethnic groups should abandon their own customs and culture and adopt our own. People strongest on this trend display conformist values and consider national superiority especially important.
Examples of
ideas that won't be effective
"Family Values"
Top-down, "sage-on-stage" style pedagogy
"Shabby Chic" - Sloppy execution
Nature Hikes - Canoe trips
Disposable plastic cups
Examples of
ideas that might work
Third Place - fluid entrance and exit
Beautiful Interior Design
"Deeply-Good" Food & Bev Service
Social Enterprise
Opportunities for individual and group creativity
Learning events based on interests
Where is God
going to find these neighbors at Messiah?
Ad-hoc communities
based on
transactional exchange
common interests
aesthetically-superior, crafted experience
collaborative creation
Opportunities to be
socially responsible
"Deeply Good" Consumption
Authentic spirituality based on
personal experience
mutual encounter

Cultivate the discipline of deep
missional listening
Use a variety of
Methods of research also
foster mutual engagement
to form a community of innovators
with energy &
important skills
in a
, and
Adaptively reuse
physical (and other) structures for mission
fresh expressions
of church relevant to the context
Seek funding
at parish, Diocesan, and global levels to resource mission
The Bell Tower Café
A beautiful place for
neighbors to taste,
see, and do good.

The Vision
Fresh Expression
of Church
Third place
for the community
of hospitality
Superior design
Programming geared toward the
"spiritual but not religious"
Revenue generated through a
"deeply good"
consumer experience

What we mean by Third Place
Research by Ray Oldenburg
inexpensive for time spent
and drink, while not essential, are important
Highly accessible:
for many
– those who habitually congregate there
and comfortable
Both new friends and old should be found there
"Deeply Good"
means that products and services are
at all points of process from
Fair trade
Our neighbours are
spiritually curious
, and we are confident we can reach them with needs-based evangelism

The Social Enterprise Council of Canada (SECC)
It would be a 5 to 7-day a week hangout
Similar to
with a full-time manager/barrista and volunteers/staff
Would break even or generate
positive revenue
Biblical Precedent:
Think Paul in the Areopagus (Acts 17.16-34)
At the end of the day, we are called by God to do one thing in many ways... we are called
To Be The

We started by defining a "local area"--in this case geographically: St. Clair south to Bloor & Bathurst east to Yonge.
(Population density)
(Demographic clusters)
And of course
Condo Construction
Note: Avenue Road is one of the areas of the areas where city planners want to "intensify" (increase population density and public services).
"Pears on the Avenue
Opened 2015
130 units
Starting at $400k
1 block from Messiah!
"140 Yorkville"
in pre-construction
38 Storeys - 342 Units

Red is our area
Blue is the city
Religious self-identification by percentage
Information Gathering
- a Marketing Firm did a study
We conducted our own
traffic analysis
We conducted
street interviews
We met with
local politicians
business owners
Expert Consultations
Greg Paul
- Founder of Sanctuary
Ian Mobsby
- Founder of Moot (and Host Cafe)
Ezra Braves
- Cafe entrepreneur
Gerald McCaffrey
- Cafe Church, Kingston
Duke Vipperman
- Church of the Resurrection
Susan Bell
- Canon Missioner
Who are these people, and how do we serve them
What Does Sustainability Look like?
Cash-flow forecasting based on pedestrian traffic flow

Environics Analytics
With their willingness to participate in community organizations and their enthusiasm to adopt new practices learned from others, residents might be open to the expanded presence of The Church of the Messiah, especially if it helps bring people together, deepens community bonds and creates a comfortable place where residents can strike up an engaging conversation with their neighbours.
The Plan
Build Core Functionality and Iterate
Phase I capitalization
Borrowing from Surplus Rectory Funds
Patio cafe
with small indoor espresso bar
Start small, test, design, build
$10,000 for additional design work towards phase 2 or 3 development
The Parish Ready for This?
After several years of planning and work...
Parish's running modest surplus
Meanwhile, other indicators of congregational health are strong

Round # 3
Increased general score round-to-round
Passionate Spirituality
is NOT our lowest area
Highest area:
Empowering Leadership
Reduced Min-max difference
Note the
Need-oriented Evangelism

Recruited a broad range of
creative individuals
members and non-members
Met weekly
for 2 hours for more than a year
Many different types of
Used the
Scrum Methodology
of project management
Outside experts providing additional counsel/advice
is a blank-slate
sees plenty of pedestrian traffic
We right-sized the Rectory
Old Rectory sold -> New Rectory bought and renovated
Debt to Diocese paid off
Surplus in Consolidated Trust ~$600,000
We have borrowed $60,000 of that CTF to launch this project
Full transcript