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The Social Media Not So Secret Secret [Shared]

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Ali Alatas

on 10 August 2017

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Transcript of The Social Media Not So Secret Secret [Shared]

The Social Media
Not So Secret Secret
Follow us and tweet about your takeaways
@sel_watts
@wattsnexthr
@scrappistartup

#hrforthemodernworld
"Did you know..."
Today I will share
WHY wattsnext
went social
WHAT wattsnext
achieved
HOW wattsnext
did it
Tips
and
Tricks
YOUR
Strategy
Why we went social
MORE SALES
Broader reaching credible brand
HR for the modern world
High impact and low cost
Attraction and retention
Marketing ROI
Before implementing our social media strategy it didn’t matter what marketing we did because we were…
What we achieved
No paid SEO
70 to 6,000 website hits per month
5th page of google to the 1st

No paid PR
Media opportunities x10 and rising
Thought leaders in the HR sector
Digital reach
5,000 to 175,000+ digital footprint (largest HR company in Aus)

Sales
Revenue increase of
35%
Digital Footprint Growth
How we did it:
‘fill the stadium’ strategy
Three key strategies
Blogs
Twitter
LinkedIn
Our targets per person (consistency)
1 blog per month
50 tweets per month
4-5 LinkedIn comment per week (manage your profile)
Grow followers & connections
Daily Interaction
Training conducted
How to write a blog
How to engage on social
How to grow followers (Twitter)
How to use lists
Set content champions (we will refresh this)
How to utilise LinkedIn
Action taken
Allocated social media team time – ‘twitter time’
Create once and publish multiple times across all platforms
Broadcast
Engage
Opinion
Opinion
10%
Opinion
10%
Engage
40%
Automation tools became our friend
Buffer was essential
Individual activity
Twitter branding
Professional Photo
Company
handle
@wattsnextBen
Consistent bio to suit company branding & culture
Consistent tweeting and engagement
Consistent company branding
LinkedIn branding
Personal profile
Thought leadership
Direct people to your website
Consistency
watts
next
expectations
Daily social interaction
Grow following (Twitter) and connections (LinkedIn)
Monthly unique blog
Action the Twitter time activities
Manage LinkedIn account
Interact with our company Facebook and Instagram accounts
Consistency!
Automation and tools
TweetDeck
reduce the noise
ManageFlitter
clear non-followers
Buffer
automate content to your platforms
Bulk Buffer
bulk upload of tweets via an API
Flipboard
content from behind pay walls that can be shared
LinkedIn

Pulse
publish on LinkedIn for extra exposure
Tips and Trick
ALL IN (Top down)
everyone is involved,
consistency
not volume
CREATE ONCE
publish multiple times across all platforms
CONSISTENCY
daily messaging, platforms, systems and processes
SOCIAL
communication at every touch point (clients), use etiquette and respond!
TOOLS & TRAINING
provide to everyone i.e. Buffer, blog training, manage flitter
FOLLOW BACK
this grows your followers on Twitter
INTERACT
don’t rely on automation, interact on all platforms
How do you engage the team?
Content management
: who is watching?
Commercial benefits
: (SEO, sales, future, brand, sustainable)
Gamification
: fun competition
Build it in to roles
: 3 rock methodology
Social currency
: thought leadership + connections
Communication
: share & celebrate wins
Regular training
: continual education & learning
Top > down
: lead by example, allocate work time
And now weekly wattsnext social
media competition is fierce…
Next Steps
Social media plan
Set up accounts and ensure consistent presentation
Bio and background consistent
Train the social champions
Create & find good content
posting, tweeting, liking, retweeting, sharing, connecting, following…
“You can use social media to turn strangers into friends, friends into customers and customers into sales people”
- Seth Godin -
Full transcript