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Social Media Thought Leadership [Shared]

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by

Ali Alatas

on 9 October 2016

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Transcript of Social Media Thought Leadership [Shared]

SOCIAL MEDIA THOUGHT LEADERSHIP
How to Use Social Media to Become a Respected Thought Leader in Your Market
Who Are We
Intro
Purpose
Mission
What We Do
What You'll Learn
Phase 1
Phase 4
Phase 3
Phase 2
How to position yourself on LinkedIn
The Keys to content marketing on Facebook
How to reach out to leads on LinkedIn in non-salesy manner
How to turn engagement into leads on Facebook
Marketing Mindset
“Can this work for my business?”
“I have tried this in the past with no success."
“Do I have enough time and money to do this?”
There is no beginning and end with marketing, just ascension.
Winning Mindset:
How to position yourself on LinkedIn
Why is LinkedIn so powerful?
Company pages
Advanced search
Group search
Blog posting
Creating a Powerful Profile
A professional headline
Photo
Background
Contact info
URL
Summary
Showcase your work
Experience
Add media
Skills and endorsements
Recommendations
Phase
1
Blogs
How to reach out to leads on LinkedIn in non-salesy manner
Advance Search
Advance Search
Phase
2
Profile Search
Group Search
Phase
3
The Keys to content marketing on Facebook
What is content marketing?
Why do you need a content marketing strategy?
How to implement
Step 1: Who leads the plan
Step 2: Potential hires
Step 3: Get the right software
Step 4: Create content
Step 5: Distribute
Step 6: Measure
How-to
List posts
Thought leadership
Newsjack
Infographics
Video
Creating Facebook Content
Phase 4
How to turn engagement into leads on Facebook
Run an ad to your current fans
Blog posts
Free offers
Direct to cart
Summary
Review what they learned
We’ll be around for a few days, feel free to ask us questions.
Company Pages
Full transcript