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TOHF-KCI - Nov 2017 - FINAL

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by

Paul Koreen

on 22 November 2017

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Transcript of TOHF-KCI - Nov 2017 - FINAL

greater together.
A Conversation with The Ottawa Hospital Foundation
[1]
why
TOHF?

[2]
TOHF's
unique considerations

The TOHF advantage
Building the campaign goal across the right mix of revenue streams
Designing a 'layered' series of campaigns / pillars
[1] WHY TOHF?
The 'inflection point' opportunity
[1] WHY TOHF?
Key campaign success factors
[2] TOHF'S UNIQUE CONSIDERATIONS
Charting the right course...
[3] A CAMPAIGN PLANNING STUDY FOR TOHF
[2] TOHF'S UNIQUE CONSIDERATIONS
[2] TOHF'S UNIQUE CONSIDERATIONS
November 23, 2017
[3]
a campaign planning study for TOHF

...undertake an effective process...
...to understand the landscape...
[3] A CAMPAIGN PLANNING STUDY FOR TOHF
Leverage KCI's experience...
[3] A CAMPAIGN PLANNING STUDY FOR TOHF
[4] WHY KCI?
The TOHF campaign: a bold effort
[2] TOHF'S UNIQUE CONSIDERATIONS

A great hospital is a cornerstone of a great city.

It will be about...
Design-Build
Leverage
Energy / Entrepreneurialism
Authentic Story-telling
Creativity / Inspiration / Innovation
...to turn vision into reality.
[4] WHY KCI?
...to focus key deliverables on the go-forward strategy.
[3] A CAMPAIGN PLANNING STUDY FOR TOHF
Financial objective, models to achieve
Building a comprehensive strategy
Strategically positioning case & campaign
Volunteer structure and deployment
Resourcing structure
Raising giving sights of donors
Engaging new donors/constituencies
Timeline
Underpinned by data driven-decision making

[4]
why KCI?

disruptive thinking.
disruptive thinking.
dialogue
sessions
personal
consultations
quantitative
qualitative
plan
and
actions
multiple inputs... ...across spectrum... ...targeted, strategic
revenue/
prospect gap
analysis
documentation review
leadership assessment
online
surveys
Unparallelled experience with $100M+ campaigns across Canada

Extensive history leading campaign strategy development for multi-faceted healthcare institutions

Deep involvement with leading organizations throughout the National Capital Region
external
scan
Full transcript