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Transcript of Untitled Prezi
system (Internet) that only the elite
could use and
turned it into a mass medium.”
He created World Wide Web while he was
working at CERN (research lab)
Geneva, Switzerland Reducing Social Distance Internet fulfills needs that traditional media could not.
Internet let you meet people you would not otherwise meet.
Different ages, ethnic, economic, social background.
Internet reduces social distance. Blog as Fifth Estate Watching the watchdog
Monitor the performance
of the mainstream media Web as PR Tool Web is where businesses could inexpensively
communicate with and get feedback from
their customers, clients, investors, media organizations, etc.. The Internet and Social Change Decentralizing Knowledge The Darkside Many terrorists and hate groups on Internet
Cyber Bullying, stalking: Ryan Halligan, Megan Meier, Audrie Pott, & South Korean celebrity suicides Gutenberg Printing press helped
break the monopoly that political and religious elites had over information
The Internet has more potential to shift power IBM introduced mainframe
weighed 30 tons Silicon chips and
MITS Altair 8800
Tandy TRS-80 Steve Wozniak and Steve Jobs make Apple II and Mcintosh computer (1984)
Bill Gates and Paul Allen developed MS-DOS (Microsoft Disk Operating System)
Software, not hardware
They licensed DOS software to IBM
Sold Windows software to other computer manufacturers 1969, ARPANET (Advance Research Project Agency Network) went online. A system that would allow the U.S. military to maintain control over its nuclear arsenal and planes if a nuclear attack wiped out conventional communication systems. (DOE, NASA, and NSF) File Transfer Protocol (FTP): Allows one computer to talk with another computer
Internet: "Between networks" (1974)
USENET and BITNET: bulletin boards and newsgroups
Internet was still only for specialists In 1989, Internet Service Providers (ISP) began to emerge. Compuserv and America Online
In 1992, there were only 50 websites around the world. Most people used the Internet for e-mail and discussion groups. Tim Berners-Lee's WWW
In 1991, he made his Web software public.
HTTP: Hyper Text Transfer Protocol
HTML: Hyper Text Markup Language
URL: Uniform Resource Locator
Web Browser: Marc Andreessen (National Center for Supercomputing Applications) at U of Illinois introduced Mosaic in 1993.
Netscape Navigator (1994), Internet Explorer (1996) Dot-Com Bust Convergence? Convergence is the idea that because of the progress of technology, various different types of media (e.g. Computer, Television, Radio and Newspaper) are combining into a single media.
Convergence allows different information formats- voice, audio, data, image, and text - that could previously be provided only over the specific network to be carried over single media.
Blurring the line between Push vs. Pull media 1997-2000, dot-com companies offered their services for free with the expectation that they could build enough brand awareness to charge profitable rate for their service later.
Many companies become grossly overvalued