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IRMA

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by

Peter Murray

on 1 July 2013

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Transcript of IRMA

1.Why was IRMA created and by whom?
IRMA has been created and led by the organizations in the FIRM executive committee with close support from the Center for Community Change. SEIU has also been engaged as a possible founding partner—those discussions are ongoing.

IRMA aims to help local immigrant-serving organizations greatly expand the range of benefits and services that they can offer to members while generating additional earned income and membership dues. By building the membership base from the bottom up, we will create a powerful national association that can improve the quality of life in immigrant communities through organizing, advocacy, and services.

2. Why should my organization become an affiliate of IRMA?
IRMA affiliates receive several key benefits from becoming affiliates:

a) More benefits for your members:
IRMA affiliates will be able to offer members a range of additional benefits and services including CIR loans and banking services, endorsed health insurance options, a discount card, and access to news and information.

b) More earned revenue from your membership:
Several IRMA benefits include the possibility of additional earned revenue for your organization. You receive 60% of any net income generated by IRMA with products or services offered to your members.

c) Get referrals of new members from IRMA recruitment:
IRMA will do significant marketing and outreach to attract new members. These members will be referred to local affiliates for deeper relationship building, activism, and access to local services. Local affiliates will receive a fee for each member referred for local services.

3. How much will it cost my organization to become an affiliate of IRMA?
For the first two years, full affiliates of IRMA receive access to all benefits and services for FREE. During this time, IRMA will demonstrate its value for affiliates. After this two year period, affiliates will pay a small fee for each member (probably $3-$4 per member).

Meanwhile, affiliates will be eligible to receive revenue from income generated from products and services offered to your members by IRMA as well as income from new members referred by IRMA.

4. How is membership shared between IRMA affiliates and IRMA national? Will my members automatically become a part of the association?
Yes. A key part of the agreement is that all members of local affiliates become members of the national IRMA association. Additionally, members recruited nationally and directed to their local affiliate (or given the chance to choose between local affiliates if there is more than one in an area) become members of the local affiliate.

Members are co-owned by the local affiliate and national association. This enables IRMA to offer additional benefits and services to these members.

There is an “associate affiliate” option for organizations that only want to offer a subset of their members IRMA benefits (and only want those members to be a part of the national association). However, associate affiliates pay higher fees for access to association benefits (and the first two years isn’t free for associate affiliates).

5. What are our responsibilities as an IRMA affiliate?
The responsibilities of a full affiliate are:

a) Co-branding:
co-branding with IRMA in your materials and website.

b) Offering your members the national IRMA services (discounts, mobile app, loans, insurance, etc.).
Sometimes this will involve simply integrating those elements into your existing membership program. Other times, like for the loans or ACA insurance support, there would need to be joint work with local and national staff to ensure that members can access the services in the right ways (e.g. fill out loan applications, purchase insurance through an online exchange, etc.).

c) After first two years free, paying small per member fee to national (probably $3-$4)

d) Member data sharing:
setting up regular (or ideally automatic) member data sharing.

We are working to make affiliation as easy as possible. Our staff will integrate new affiliates one at a time to ensure that each affiliate gets appropriate support.

6. When will IRMA launch its various services?
IRMA will launch and begin offering a small set of CIR related services in the fall of 2013. In particular, we aim to offer a CIR loans and savings package for members of affiliates as well as create a simple national website with CIR information.

In the spring of 2014, IRMA will launch a discount card for members and then roll out other services through the end of the year.

7. What if I don’t have a membership program, or have a membership program with a different member fee rate?
We will start by rolling out the association benefits to those organizations with member programs. We will then help those organizations without paid member programs to set them up.

If you have an existing membership program with a fee of less than $35 per year, you will need to increase your fee to that rate in order to become an affiliate. For those organizations with lifetime members, we will be developing a uniform IRMA lifetime membership fee as well (in close consultation with those groups with lifetime fees).

If you have an existing membership program with a fee of $35 or more per year, you do not need to make any changes to your fee structure.

8. What happens to a person who lives in my area but signs up with IRMA through national outreach?
IRMA will refer these members to local affiliates for engagement, activism, and services. You will have the choice to either receive a standard $8 fee for each member referred to you for services, or you can offer membership to these individuals for an additional fee (but they will have the option to pay extra or not). Yes! We will send all of their contact information to the local affiliate. Moreover, we will work to engage these members in any local events, campaigns, or services that local affiliates are organizing.

For those regions with multiple local affiliates, we will give members the choice of which local organization to become members of (or local affiliates can choose to split the fee and offer membership to all members recruited nationally).

9. Who will be on the IRMA board? What role will affiliates who aren’t on the board have?
IRMA is launching with a 2-year interim board that will enable the organization to get off the ground and develop good systems. The interim board will include 12 members: 8 elected by the FIRM EC, 1 CCC representative, a seat for the executive director, and 2 seats for SEIU/Mi Familia Vota (assuming they join as founding partners).

There will also be an Affiliate Council that will include all IRMA affiliates. This council will meet regularly for relationship building, best practice sharing, and advising the IRMA board on key decisions.

The interim board will determine the long-term board structure which will include more democratic, member-led representation on the board.

10. What role would SEIU and Mi Familia Vota play in the association?
As a founding partner, SEIU would help to recruit members for the association, engage key corporate partners, and provide seed funding for the association. Mi Familia Vota, which is an SEIU project, would also help to refer members to the association.

11. Are there plans to engage a wider range of immigrant serving organizations in the association?
Yes. We see the FIRM groups as the core group of organization, but we will steadily expand the affiliate and partner engagement to include a broader array of immigrant serving organizations. Many organizations, like churches, legal service groups, and home town associations, will not become full affiliates, but could be important recruitment partners for IRMA.
Why was IRMA created and by whom?

Why should my organization become an affiliate of IRMA?

How much will it cost my organization to become an affiliate of IRMA?

How is membership shared between IRMA affiliates and IRMA national? Will my members automatically become a part of the association?

What are our responsibilities as an IRMA affiliate?

When will IRMA launch its various services?

What if I don't have a membership program, or have a membership program with a different member fee rate?

What happens to a person who lives in my area but signs up with IRMA through national outreach?

Who will be on the IRMA board? What role will affiliates who aren’t on the board have?

What role would SEIU and Mi Familia Vota play in the association?

Are there plans to engage a wider range of immigrant serving organizations in the association?

has been created by
The first national association dedicated to
These organizations
of families every year with services such as job training, career counseling, English classes, health services, and legal support.


, these organizations are joining together
and services
for immigrants

for issues affecting immigrant communities
serving
,
organizing
,
and
representing
immigrants.
the nation’s leading local
immigrant
-
serving

organizations.
:
serve hundreds of thousands
trusted sources of information
powerful organizing forces
For the first time
to create a national association for immigrants that will
Broker better benefits
Build a national organizing force
These organizations are
and education about issues affecting immigrant communities.
These organizations are
advocating for policies that improve immigrants’ lives.
IR
M
A will enable local affiliates to
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the range
of services they provide for members to include:

Discounts

Banking & Financial Services

Insurance Options

Legal Service Referral

IR
M
A will offer these services to the nearly
40 million

immigrants in the United States.

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shopping, cell phone plans, travel, entertainment, restaurants
remittances, bank accounts, citizenship loans, credit counseling
health, auto, home, life, disability
naturalization, DACA, comprehensive immigration reform
IR
M
A will enable local affiliates to
e x p a n d
the range of services they provide for members to include:





IR
M
A will offer these services to the nearly
40 million
immigrants in the United States.

Discounts
shopping
travel
cell phone plans
entertainment
restaurants
Banking & Financial
Services
Insurance
Options
Legal
Service Referral
remittances
bank accounts
citizenship loans
credit counseling
health
auto
life
home
disability
naturalization
DACA
comprehensive
immigration reform
F
A
Q
?
Why was
IRMA created
and by whom?
Why should
my organization
become an affiliate
of IRMA?
How much will it cost
my organization
to become an
affiliate of IRMA?
How is membership
shared between
IRMA affiliates
and IRMA national?
What are our
responsibilities as an
IRMA affiliate?
When will IRMA
launch its
various services?
What if I don’t have a membership program,
or have a membership
program with a different
member fee rate?
What happens to a person
who lives in my area
but signs up with IRMA
through national
outreach?
Who will be on the
IRMA board?
What role will affiliates
who aren’t on the
board have?
What role would SEIU
and Mi Familia Vota
play in the association?
Are there plans to
engage a wider range
of immigrant serving
organizations in the
association?
F
A
Q

?
Full transcript