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Designing animated maps with the map reader in mind

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by

Silvia Carto

on 3 July 2015

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Transcript of Designing animated maps with the map reader in mind

HUMAN visual and cognitive
processing capacities

HOW TO DESIGN EFFECTIVE ANIMATED MAPS ?
1. Engage EYES AND EARS

EXAMPLES of animated maps
Cognitive load theory
DESIGNING ANIMATED MAPS
WITH THE MAP READER IN MIND

Former challenges when designing animated maps:
HARDWARE
SOFTWARE
DATA
Challenges nowadays:
Long Term Memory
...stores information
Working memory
...actively processes incoming information
...limited information capacity
...with unlimited capacity
of human information processing
cognitive load
HOW TO overcome
when designing animated maps ?
REDUCE COMPLEXITY
REDUCE DISTRACTORS
ENHANCE ENGAGEMENT
2. Guide viewer's ATTENTION

This reduces the information cognitive load for the other channel
Eyes and ears together stimulate cognitive processing even more actively
3. Allow to EXPLORE
at own tempo

This reduces the information cognitive load for the other channel
Eyes and ears together stimulate cognitive processing even more actively
4. SEGMENT content

This reduces the information cognitive load for the other channel
Eyes and ears together stimulate cognitive processing even more actively
5. Allow to FAMILIARIZE with content
This reduces the information cognitive load for the other channel
Eyes and ears together stimulate cognitive processing even more actively
6. SPATIALLY present related information CLOSELY

This reduces the information cognitive load for the other channel
Eyes and ears together stimulate cognitive processing even more actively
7. Present related information
TEMPORAL
CLOSELY
This reduces the information cognitive load for the other channel
Eyes and ears together stimulate cognitive processing even more actively
8. Eliminate REDUNDANCY
This reduces the information cognitive load for the other channel
Eyes and ears together stimulate cognitive processing even more actively
9. Know your AUDIENCE + INDIVIDUALIZE content
This reduces the information cognitive load for the other channel
Eyes and ears together stimulate cognitive processing even more actively
This reduces cognitive load and enhances cognitive processing
Eyes and ears together stimulate cognitive processing even more actively
WW2 interactive map
Source: http://www.worldology.com/Europe/world_war_2_imap.htm
Evaluation according to the 9 animation principles
History of religion animated map
Source: http://www.mapsofwar.com/images/Religion.swf
Evaluation according to the 9 animation principles
History of Ebola outbreaks interactive map
Source: http://money.cnn.com/interactive/news/history-ebola-outbreaks/
Evaluation according to the 9 animation principles
Created by Silvia Klettner | 05/2015
...limited storage duration
Risk of information overload
PROS
is

+ exploration at own tempo
+ related content is temporally close
+ familiarization possible
+ highly interactive
CONS

- information overload, no audio
- appears very complex
- lacking content segmentation
- individualization of content only in terms of adapting map size
- spatial differentiation of related vs. unrelated content difficult
- redundant navigation options
PROS
+ content is simplified
+ animation guides visual attention
+ exploration at own tempo is somewhat possible (pause/play option)
+ map and legend move simultaneously
+ familiarization due to intro-text
+ no redundancy
+ segmenting/pausing possible
CONS

- no audio information, only visual
- timeline and map is spatially separated
- lacking interactivity (aside from pause/play)
PROS

+ map is simplified, reduced to visualize one specific content
+ attention is guided by highlighted information in foreground on static map
+ exploration at own tempo is possible
+ slider and map information move simultaneously
+ familiarization due to intro-page
+ no redundancy
+ segmenting/pausing possible

CONS
- no audio information, only visual
- no individualization (aside from pause/play)
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