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9

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by

JingTing Huang

on 10 December 2012

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Transcript of 9

Group 10 49833018 Dora
49833019 Vicky
49833022 Emily 49833027 Angus
49833037 Jill Resuming internationalization(1/2) Use the strategy in 2000 Thank you for your listening Group 10 Pace:
Rhythm:
Scope: Growth in number of foreign stores
Variation in international expansion
Growth of number of countries Indicator 1. Global economic recession
2. increasing intense competition
3. rising coffee bean prices Acquire Seattle Coffee Corp. Open 2nd
roasting plant
(Asset ↑115%) 2000 Strategy
1. Increasing market
share in existing market
2. Opening stores in
potential market 2000 Strategy
1. Increasing market
share in existing market
2. Opening stores in
potential market Global economic recession Resuming internationalization(2/2) • Expand Via international distribution
-- Different market, different flavor
-- Concentrated production Reopen the stores closed during global economic recession Closures (2008~2009) Stores and Revenues from Grocery Channel 400%
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