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Strategies and use of technological tools for enhancing the music career.

The Workshop will propose strategies for enhancing an artistic career by giving practical and metaphysical advice.
by

Gabriel Turielle

on 27 July 2015

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Transcript of Strategies and use of technological tools for enhancing the music career.

Strategies and use of technological tools for enhancing the music career. INTERNAL MOVEMENT
MOVIMENTO INTERNO MOVEMENT OF THE WORLD MOVIMENTO DO MUNDO I am happy Eu gosto do projeto RESEARCH PESQUISA Good Quality (musical and aesthetic)
Boa Qualidade THE PRODUCT PRODUTO

Markets Mercados RESEARCH PESQUISA Emotions Emoções I trust in the project Eu confio no projeto Relationship Relações Conveniences Conveniências Adaptable “Rider” (small formats). Easy to move and convey
Requisitos adaptáveis (formatos pequenos). Appearance differential makes it attractive
Aspectos diferenciais Background. Have an history to tell!
História para contar! Focus! Foco! Where? Onde? blogs Journalists Jornalistas Tweets trends Tendências do tweet Magazines Revistas Webs Portais de música RESEARCH PESQUISA Where? Onde? Social Networks Redes Sociais Music Trade Fairs Convenções de música Festivals Festivais Bands Bandas Record Labels, Production Companies Gravadoras, Produtores Identify media Identificar os meios
Identify stakeholders Identificar os atores
Identify circuitd Identificar os circuitos Do a map! Faça um mapa! TOOLS FERRAMENTAS TOOLS FERRAMENTAS Identify a key player (a possible partner)
Identificar um jogador chave (um possível parceiro) Connect in a personal or artistic way
Conectar de uma maneira pessoal ou artística Create Networks Criar Redes Bands Bandas Collaborations Colaborações Versions Versões Invitations (opening acts, clips) Convites (abertura de shows, vídeos) Share news Compartilhar notícias Managers and Record Labels Empresários e Gravadoras Exchange Troca Share news Compartilhar notícias Share contacts Compartilhar contatos Investigate and improve Communications in Social Networks
Investigar e melhorar a comunicação em Redes Sociais Investigate the Media
Investigar os meios de comunicação Invest in advertising in Social Media
Investir em publicidade em Redes Sociais DIVINE RULES REGRAS DIVINAS GIVE, AND IT WILL BE GIVEN TO YOU DAR E RECEBEREIS

BE EVER GRATEFUL SEJA SEMPRE GRATO

BE FAITHFUL TO RELATIONSHIPS SER FIEL ÁS RELAÇÕES

KEEP IN TOUCH WITH YOUR FANS MANTENHA CONTATO COM OS FÃS TOOLS FERRAMENTAS TOOLS for CRM
FERRAMENTAS para CRM Have good materials for diffusion
Tenha bons materiais de divulgação IMAGE AND COMMUNICATION
IMAGEM E COMUNICAÇÃO Bio + Photos + Videos Have good tools for show the product
Tenha boas ferramentas para mostrar o produto Keep fresh data
Mantenha os dados frescos TOOLS FERRAMENTAS IMAGE AND COMMUNICATION
IMAGEM E COMUNICAÇÃO Design a good Mailing!
Desenhe um bom Mailing! Keys Chaves Good design Bom desenho Separate contacts by groups Separar os contatos em grupos Don’t send heavy mails Não enviar e-mails pesados Plan your mailings Planejar mailings Good writing and without spelling errors Boa redação e sem erros ortográficos Link the mailing with Social Media Vincular mailing com as redes sociais (Facebook, Twitter) Include Hiperlinks Incluir Hiperlinks Communication is free
Comunicação não custa nada PLANNING
PLANEJAMENTO Work planning Esquemas de trabalho Products to develop Produtos para desenvolver (vídeos, CD’s, shows) Financial planning Planejamento financeiro Scheduling Planejamento de tarefas TOOLS FERRAMENTAS Cash flow fluxo de caixa Task planning Planejamento de tarefas PRODUCTIVITY TOOLS
FERRAMENTAS DE PRODUTIVIDADE Daily Management Gestão Diária ÚLTIMO CONSELHO FINAL ADVICE ENJOY THE JOURNEY!! DESFRUTE DA VIAGEM!!! GRACIAS!!!! Download this document and examples from:

ftp://www.contrapedal.com/workshop Twitter:@gturielle
Mail: gturielle@contrapedal.com Music style Estilo musical Target Destino Brak Even Point Ponto de equilíbrio Dynamic Data Dados dinâmicos Eu quero ser rico e famoso I wanna be rich and famous Ética profissional Professional ethic I am commited Estou comprometido user: public@contrapedal.com
pass: public
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