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Plan2go Strategic Plan

2015-2020
by

North Coast TAFE

on 19 February 2015

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Transcript of Plan2go Strategic Plan

Businesses are very willing to attach themselves to a brand and become
loyal corporate travel clients
as long as safety and quality are assured.
The major market driver is
innovative and cutting edge digital technology
.
We have global partners and can collaborate with them to achieve
competitive pricing
and
exclusive offers
.
EXECUTIVE SUMMARY
Corporate travel clients will be lifelong customers and
brand advocates
(someone who will express their enjoyment to others) if they receive exemplary service always.
We operate in a
competitive market
and the number of competitors in this market is growing at a rapid pace.
STRATEGIC PLAN
FROM OUR FOUNDER
"Our philosophy is a simple one; listen to our clients, understand their needs, deliver above expectations 100% of the time and consistently strive to improve ourselves."

Ellen Foster
Captain in Charge
2015-2020
CORE BUSINESS
UNIQUE EXECUTIVE EXPERIENCES
We think outside the square to give clients access to personalised, first class treatment.
PROACTIVE NETWORKING
FLEXIBILITY AND INDIVIDUALITY
To create unique experiences through user opted personalisation.
EXPERTISE AND RESPONSIVENESS
Through shared industry and technology knowledge and relationships with our partners.
RESPONSIBILITY AND SOCIAL EQUITY
With open commitment and transparency.
SUSTAINABILITY BY COMMITTING
To leaving our space in good condition for those that come after us.
Using familiar technologies and intelligent connectivity.
VALUES
We are in the business to:

meet the highly individualised travel needs of companies and their people through a blend of technology and personalised service
create tailored solutions according to individual needs
provide exceptional service ensuring maximum return on business travel and event investment.
Therefore our critical success factors at Plan2go are:

quality travel and event experiences
reliable and knowledgeable staff
current and innovative website and technology
relevant and beneficial partnerships and collaborations.
OBJECTIVES
GOALS
SWOT ANALYSIS
STRENGTHS
Limited directors so decisions and authorisations can be made quickly
Not limited by geography, crew and clients can be based anywhere
Technology is streamlined and user based
Collaborations allow flexibility of packages and systems
Motivated, competent and well connected crew
Contemporary business model
Dedicated app - improves reach and base
Diverse (age, culture, experience) crew
WEAKNESSES
Not linked to a parent company so all financial risk is internal
Reliant on technology
Intellectual property issues if staff move on
Age of company, still young and have not built up reputation
Web-based so could miss some market share
Not enough event management experience
THREATS
Online customers booking own travel is increasing
Bad press associated with global disasters
Extremely competitive marketplace cost cutting, lack of quality
Systems are reliant on outsourced platforms, these can go down
Economic downturn has meant SME’s have cut travel budget
Rapid changes in technology
OPPORTUNITIES
Market is growing not shrinking
Possible merger/partnerships with event management providers
Cross industry collaborations
Development of user based tools in conjunction with app
Growth in event industry
Sustainable partnerships and collaborations
Networking opportunities with event leaders (music industry, NFP)
Pop up opportunities at events
Products allow our footprint to increase with services
The target market of Plan2go is quite diverse. Target groups include:

Organisations with turnover of $1 million and over, who have medium-large travel needs.
Professionals with an established client base, particularly in the corporate market.
Corporations, civic groups and non-profit organisations, interested in incentives, retreats, field trips and fund raisers.
Event sponsors and coordinators, who need technology advice and solutions.
TARGET MARKET
The following risks exist now and for the next five years.

Economic conditions
Information technology
Competition
Key crew
Employee costs
Global travel trends
RISK ANALYSIS
VIEWING INSTRUCTIONS
WELCOME TO THE PLAN2GO STRATEGIC PLAN
To navigate through your journey, click the arrows below to view each slide.
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Full transcript