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Chain Champion

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by

Jonathan Reinbold

on 8 May 2012

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Transcript of Chain Champion

Finding Common Ground
within Food Value Chains Farmer Eater Buyer Processor Distributor
Nutritious
Tasty
Good Value
Supporting Local Family Farms
Environmental Stewardship Fair Price
Guaranteed market
True Cost of Food
Family Values
Environmental Stewardship Competitive pricing
Food safety
Consistency of product
Continuity of Supply Competitive Pricing
Timely deliveries
Food safety
Insurance Food Safety
Taste
Appearance
Competitive Price
Continuity of supply Tool User:
•Value Chain Facilitators
(non-profits, extension, consultants, etc.)
•Value Chain “Doers” –
(producers, aggregators, processors, distributors, buyers) Primary Audience:
Value Chain Doers Objectives:
Develop understanding and shared buy-in along the value chain
Increase understanding amongst value chain “doers” of the complexity of the value chain by disentangling each of doer’s value systems
Show value chain doers finding common ground to create “win-win” situations.
Full transcript