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Transcript of MBIS
“That's all about how do you take that
, and turn it into
, how do you take that and run a business better, for
-- Beth Comstock, senior vice-president, GE
Current, historical and predictive views
What is BI ACTUALLY for?
and sales trends
Measuring, tracking and predicting sales and financial performance
Budgeting and financial planning
Tracking the performance of marketing campaigns
is a way of making sure that you don’t miss the
Your virtual shopping carts or wish lists
Items that you have rated/liked
E.g geographical location
E.g. Affinity analysis
Analytical Customer Relationship Management (CRM)
Enhanced customer experiences
-- Jules Polonetsky,
director of the Future of Privacy Forum <http://online.wsj.com/news/articles/SB70001424052702304898704577480650990966564>
"...‘Here are the books we think you would like’ and
2% - 5%
Average order value
is fine, but
will take your business to
the next level.
– Joe Tripodi, Chief Marketing Officer, The Coca-Cola Company
Big Data in Operation
Better management decision
Narrower customer segmentation
design of products
More systematic data collection
in-store traffic, ordering patterns
Particular stores: Optimize design
Petabyte of data
mobile applications, cloud computing and e-commerce
Respond to change
Analyze working pattern
Get updates from retailer
Improve efficiency of HR
Enhance efficiency of supply chain
Analyze retail information
Peak for 3 months annually
>10000 different tastes!
Black Book Model
Extreme weather condition
Big Data Analytics Challenges
Which is relevant and important?
Where to collect?
Type of information
Privacy and security
List of friends
Pages you liked
E V E R Y D A Y
(1 Exabyte = 1,000,000,000GB)
How much are you willing?
How much space?
How long going?
Get the gold!
what you don’t
-- Peter Drucker, Management consultant, educator, and author
Restrictions from Government Laws
Data analysis specialists