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PR & Social Media Ethics | 19.11.2012

Ethics in Public Relations | Mount Saint Vincent University, Halifax, NS

Hanna Spegel

on 21 November 2012

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Transcript of PR & Social Media Ethics | 19.11.2012

PR & Social Media Ethics Implications of the digital age on ethical standards in PR Social Media Public Relations CA: CPRS UK: CIPR Ethics Tentative Suggestions Holistic mindset
Reflection of values & codes
Awareness of potential ethical dilemmas
Ethical decision making What is Social Media?! "... online technologies, tools and applications that are used to share information, opinions, expertise, insights and interests using text, images, audio and video in a participatory environment." weblogs (blogs)
message boards and forums
social bookmarking websites
social networking websites
content sharing websites Social Media can be defined as... IV. Other statutes may apply

Members should also be aware that, as in more traditional areas in the practice of public relations, legal considerations apply to communications in social media. These include, but are not limited to, federal, provincial and territorial Human Rights Codes, as well as laws applicable to defamation, copyright, protection of intellectual property and protection of personal privacy. CPRS Policy Statement: Communications in Social Media (July 2007) http://www.cprs.ca/files/CPRSPolicy-SocialMedia.pdf http://www.cprs.ca/aboutus/code_ethic.aspx NZ: PRINZ http://www.prinz.org.nz/Site/Current/Industry_News/Social_media_and_ethics__implications_for_PR_prac.aspx transparency
ease of deception
control of media agenda
employee communication rights
tensions between a practitioner’s personal and organisational Ethics Concerns Toledano, Margalit; Wolland, Levarna (2011), Ethics 2.0: Social media implications for professional communicators, Ethical Space: The International Journal of Communication Ethics, 8 (3/4) : 43-52. AUT: PRVA PR 2.0: Social Media Roundtable http://www.prva.at/prva-arbeitskreise/aktive-arbeitskreise/ak-pr20/ak-pr20-ziele/ A - Analysis, Research
B - "Theorizing"
C - Practical aspects PR Social
Media https://twitter.com/avinash/status/1270289378 1. Introduction
2. Definition of social media
3. CIPR Code of Conduct
4. Dos and don’ts of social media
5. Legal considerations
6. Advice for employers
7. Useful links CIPR Social Media (#ciprsm) Best Practice Guide Code of...? "Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws." (Plato) "Don't be evil!" (Google) http://investor.google.com/corporate/code-of-conduct.html http://www.cipr.co.uk/content/about-us/about-cipr/code-conduct
Full transcript