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Copy of Richard Branson the leader

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lin jianxin

on 7 March 2013

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Transcript of Copy of Richard Branson the leader

Profile 18 July 1950, London, England
Self-made billionaire entrepreneur
World record breaker, philanthropist
Owner & Founder of Virgin Group Ltd Leadership behavior, attitudes, style 2) Relationship-orientated attitude & behavior Traits
personality traits task related traits Power The Story of Richard Branson Sabrina Ee Si Jie 3135023
Lin Jian Xin 3138960
Yeo Ai Ting Pearl 3100707
Zheng Liang 3138567
Nguyen Thai Thinh 3156831 A little history High School Dropout turned entrepreneur 1966 1984 The Birth of Virgin Group Virgin Airways 1970 Virgin Cola 1994 Virgin Mobile 1998 Virgin Galactic (Space Tourism) 2004 2006 Virgin Fuels Virgin Health Bank 2007 General traits Self-confident

& humble Trustworthy
& Warm Extroverted with a strong sense of humor Optimistic and enthusiastic believes nothing is impossible Task-related traits High internal
locus of control Highly flexible & adaptable Highly passionate Courageous / gutsy risk taker Cognitive factors & intelligence Outline Virgin Green Fund
"Do not be embarrassed by your failures, learn from them and start again." Strong Work Ethic Tenacity Drive & Achievement Motive Emotional intelligence Insight into people & situations Creativity Cognitive factors & intelligence necessary condition for effective leadership (Voola et al., 2004) "Convention is the enemy of progress. It stifles creativity. It stifles innovation. It hinders success and it destroys a sense of adventure." Profile
Traits, motives and cognitive factors
Leadership, behavior and style
Transformational Leader
References You are traveling from Country A to Country B, and the only flight of the day was canceled. What would you do? A: Be angry and sulk at the airport
B: Go shopping
C: Book the next flight out
D: Others Scenario "Having a personality of caring about people is important. You can’t be a good leader unless you generally like people. That is how you bring out the best in them."
- Richard Branson "I wanted to be an editor a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going."
- Richard Branson 3) leadership style - entrepreneurial Legitimate Power Capitalization on opportunity Empowerment CEO and Founder of Virgin Group Chartering a flight into the Virgin Islands "find ways to inspire all employees to think like entrepreneurs ... so the more responsibility you give people the better they will perform."
- Richard Branson Transformational Leader Intellectual Stimulation Idealized Influence Individualized Consideration Inspirational Motivation -Challenge status quo
-Encourage creativity
-explore new ways to do things and new opportunities to learn -Offers support and encouragement
-Keeps communication lines open
-Recognize contributions -Have a clear vision
-Motivate followers -Role Model for followers Conclusion References

Blanken, R. (2013). LEAD WITH STYLE. Associations Now, 9(1), 46-56.
Eleftherlou-Smith, L. (2011). Branson puts ethics at core of Virgin bank plan. (cover story). Marketing (00253650), 1.
Ellwood, P. B. (1998). CHAPTER SEVEN: Mastering strategic leadership. Mastering Business Planning & Strategy, 119-131.
Handy, C. (2001). A world of fleas and elephants. The Future of Leadership-Today's Top Leadership Thinkers Speak to Tomorrow's Leaders, 29-40.
Robert, K. (2002). Servant leadership : a journey into the nature of legitimate power and greatness (25th ed.).
Salem, A. (2010). The role of referent and expert power. American Journal of Community Psychology, 28, 303-324.
Bartram, T. (2007). The relationship between leadership and follower in-role performance and satisfaction with the leader: the mediating effects of empowerment and trust in the leader. Leadership and Organization Development Journal, 28, 4-19.
Salem, A. (2010). The role of referent and expert power. American Journal of Community Psychology, 28, 303-324.
DuBrin, A.J (2010). Leadership: Research Findings, Practice, and Skills South-Western Cengage, OH, USA
Virgin.com, (2013). About Virgin, Retrieved 01 Mar 2013, from http://www.virgin.com/gateways/
Rfkin, G. (1998). How Richard Branson Works Magic. Retrieved 04 Mar 2013, from http://www.hrh.ch/whoiswho/bransonr/br_page4.html
Kets de Vries, M. R. (1998). Charisma in Action: The Transformational Abilities of Virgin's Richard Branson And ABB's Percy Barnevik. Organizational Dynamics, 26(3), 7-21. " Never do anything if it means you can't sleep at night " 1) Dimension of leadership behavior Referent Power Ownership Farsightedness &
Conceptual thinking Virgin Galactic Virgin Oceanic Sir Richard Charles Nicholas Branson "You have to believe in yourself & make it happen. That way, others also believe in you. " "Be humble about what you don't know" Motives and Needs " I just work hard and, as I always have done, believe I can do it. Most of all, though,
I try to have fun. " Motives & Needs (Robert, 2002) Salem, A. (2010). Bartram, T. (2007) (DuBrin, 2010) (DuBrin, 2010) Creativity Vision Risk Taker Employees
First Tenacity One of the main reasons people leave a job is that they are not listened to. Often they feel frustrated. (Handy, 2001) (Virgin.com, 2013) (Rifkin, 1998) T


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