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Managing Academic Identities in Social Media for IDEL

Presentation by Nicola Osborne, EDINA (http://edina.ac.uk/) and Clara O'Shea for the Tracks and Traces week of the MSc in E-Learning IDEL Module 2012/13
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Nicola Osborne

on 7 September 2012

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Transcript of Managing Academic Identities in Social Media for IDEL

Managing Academic Identities in Social Media http://blogs.lse.ac.uk/impactofsocialsciences/2011/11/17/world-bank-blogs-spillover-effects/ 1) Follow your own tracks and traces Social Mention: http://www.socialmention.com/ Google Bing Whostalkin: http://whostalkin.com/ Patchy coverage but can be useful for blog searching... Tips on searching Twitter, Facebook and Linked In: http://mashable.com/2011/03/25/advanced-social-media-search/ Google Blog Search: http://www.google.co.uk/blogsearch/ Now includes real time searching as part of the Google algorithm - results are now partly ordered by timeliness. Bing Social Search: http://www.bing.com/social/ Includes the attempt to provide sentiment analysis. Topsy: http://topsy.com/ Enables creation of RSS feeds and email alerts - you can subscribe to updates Google Alerts: http://www.google.com/alerts Tweetbeep: http://tweetbeep.com/ Social Search Twitter Social Search Engines See Also: http://www.google.com https://twitter.com/#!/search-home The best place to search Twitter is via the advanced search page: https://twitter.com/#!/search-advanced/. You can save searches if you are logged into Twitter when you place that search. Tweetbeep allows you to create an email alert for any Twitter search query - you will be emailed whenever a new tweet/series of tweets is posted. Google Alerts allow you to create an email alert for any search query - you will be emailed whenever a new search result is indexed. Google Blog Search allows you to search a subset of the web including common blog platforms for relevant posts and bloggers. http://www.bing.com/ Useful as an alternative to Google - it's relatively well used and does rank sites very differently. Enables searching of some social media sites including Facebook and Twitter Phil Bradley's Blog where he documents new social search engines as they appear/disappear: http://philbradley.typepad.com IceRocket: http://www.icerocket.com/ Social Search with RSS feeds, Twitter timeline view, and attempts to track trends. Bicycle workshop tools by londoncyclist/Andreas Kambanis: http://www.flickr.com/photos/andikam/6169917260/ 11/2011 http://prezi.com/aulerfd6jjm3 Best Practice & Guidance London School of Economics Impact of Social Sciences Work Tools Nicola Osborne
EDINA Social Media Officer Profile Tweaks Mendeley Attend a specialist Webinar: http://www.mendeley.com/events/ Or speak to Ruby Rennie one of our local Mendeley Advisors: http://www.mendeley.com/profiles/ruby-rennie/ Go to: https://www.mendeley.com/. Click on My Account and select Edit Profile LinkedIn Twitter Facebook Google+ Academia.edu Go to Twitter.com.
Click on your username/image in the top right hand of the screen.
Click on Settings.
Ensure your information, website and Bio are up to date and appropriate. Which Identity? "Nymwars" My Name is Me http://my.nameis.me/ This is Me http://thisisme.reading.ac.uk/ boyd, d. (2011). “Real Names” Policies Are an Abuse of Power. Apophenia, 4th August 2011. http://www.zephoria.org/thoughts/archives/2011/08/04/real-names.html Google (2011). Your Name and Google+ Profiles. http://www.google.com/support/plus/bin/answer.py?answer=1228271 Doctorow, Cory (2011). Google Plus Forces Us to Discuss Identity. In guardian.co.uk, 30th August 2011. http://www.guardian.co.uk/technology/blog/2011/aug/30/google-plus-discuss-identity Banks, Emily (2011). Eric Schmidt: If You Don’t Want To Use Your Real Name, Don’t Use Google+. In Mashable, 29th August 2011. http://mashable.com/2011/08/28/google-plus-identity-service/ Parr, Ben (2011). Google+ to Support Pseudonyms. In Mashable, 19th October 2011. http://mashable.com/2011/10/19/google-to-support-pseudonyms/ Google+ by xkcd: http://xkcd.com/918/ Great resources (though no longer updated) from the This is Me project in Reading which looked at differing issues and experiences of online identity. Testimonials on the importance of names, psuedonyms and identity freedoms which was set up in response to Google+'s controversial real name policy. Cheney, Steve (2011). How Facebook is Killing Your Authenticity. In Steve's Blog, 6th March 2011. http://stevecheney.posterous.com/how-facebook-is-killing-your-authenticity My Secret Identity by Thomas R. Stegelman: http://www.flickr.com/photos/thomasrstegelmann/1811854387/ Are you seen in all the right places... Facebook Twitter LinkedIn Google+ Blogs Academia.edu Delicious Google Scholar Citation CiteULike Mendeley ERA and Research Publications Service/PURE Altmetrics: http://altmetrics.org/manifesto/ ReaderMeter (via Mendeley): http://readermeter.org/ Total Impact: http://total-impact.org/ Altmetric: http://www.altmetric.com/ Microsoft Academic Search AuthorClaim Profile: http://authorclaim.org/ EDINA Social Media Guidelines:
http://edina.ac.uk/about/social_media/social_media_guidelines.html This prezi covers... Introducing Nicola
Why Identity Matters
Our 'tracks and traces' exercises
Benefits of developing a social media profile
Things to keep in mind when developing your academic identity:
Professional vs. Personal Identities
Best Practice and Pitfalls Contact:
nicola.osborne@ed.ac.uk
@suchprettyeyes So, what part does social media activity play in identity? This is one of my Offline identities... It acts as a:

Pass to access buildings and resources
Indication of membership of the UoE Community
Basic verification of identity to others
Payment Device Introducing Nicola Social Media Officer for EDINA, a JISC National Data Centre based at the University of Edinburgh
Responsible for Advising 30+ Projects & Services and approx 80 colleagues on Social Media
Author of Book Chapters & Articles on Social Media
Author of EDINA Social Media Guidelines & contributor to forthcoming University Social Media Guidelines
Responsible for various Blogs, tweets, presentations, videos, comment for EDINA
Blogger on Social Media/Social Media Events
Prolific Twitterer as @suchprettyeyes

MSc in eLearning alumni
Eurovision Fan
Reformed Semi-Professional Film Reviewer
Keen Cook
Part time "Dog Parent" Not part of my professional identity, definitely part of my social media identity Lonely red velvet rope by leah.jones/Leah Jones: http://www.flickr.com/photos/accidentallyjewish/4385254578/in/photostream/ They work because they validate:
My name
My role and professional identity (job title)
My authenticity (formality of cards, paper & design, logo)
My affiliations (organisation, location, funders)
The type of organisation I work for (implicit in funding and UoE connections)
Where to find more official information (contact information, QR code (on reverse), website) See also: Eridon, Corey (2011). 10 Sloppy social media mistakes to fix now. Hubspot Blog, 21st November 2011. http://blog.hubspot.com/blog/tabid/6307/bid/28970/10-Sloppy-Social-Media-Mistakes-to-Fix-NOW.aspx Practical Tips Just Say No! to the default avatars!
Always use an Image - a photo, an appropriate avatar or similar* If you don't want to use your photo you could try your Second Life self, an image by which you are already known, or even your image as remixed by, say, the Mad Men Avatar generator - it should be personal and recognisable in other's news streams Always Fill In Your Profile
Make sure you include your name, role, affiliation and a link back to your authoritative web page - your institutional profile or departmental page or similar Edit and update your Profile by clicking on the pencil/edit icons that appear when you view your Profile. Replace with your own image! Consider carefully what you add here and who will be accessing your profile. If it is for purely personal use consider if it is appropriate to add your professional information. If for professional use think about how this profile will be read by colleagues/students. Facebook will suggest professional colleagues, only add people you are comfortable sharing updates with. Edit your profile here... VERY useful element. Click to see who can see which elements of your Google+ Profile Access notifications (click on the number in the red box), share quickly (from the Share... box) or make changes to settings from the cog here. If you click +1 ANYWHERE on the Web - including search results pages - it will appear here! All SHARED Picasa albums will appear here. Your Google Profile is now also your Google+ profile The symbol shows how visible this element is... a Globe = everyone on the web... This triangular shape means that your extended network - friends of friends etc. - can see the information. Click on an element to select the level of privacy with the "Who can see this?" list Click the small down arrow in the top right hand corner of the screen to access Account Settings and Privacy Settings Make sure you decide a default privacy level of Friends or Custom to avoid unexpected sharing of content. Click on Edit Settings or Manage Past Post Visibility or Manage Blocking to bring up a more detailed settings screen. Different elements have different options available (click to show and pick from the list):
some only allow Public/Friends of Friends/Friends
some only allow Friends/Friends of Friends
others, such as Wakk post options offer more options. Automation FAIL! Accidentally posting when logged into another account Beware late night, off-duty, ultra informal or inebriated updating... When Worlds Collide Friend FAIL! Facebook Settings You Should Be Aware Of and Check* Account Settings Privacy Settings Tick this box to improve security of account and decrease possibility of your account being attacked/sending out spam content to Friends If you add a mobile number make sure you are happy with how it will be shared Linking accounts means you will login to Facebook whenever you are logged into these other sites/identity providers. Only link accounts that you are comfortable with connecting and if you are happy with remaining logged into Facebook. These settings provide an opportunity to ensure your data appears as you want. Name, Alternative name and Networks may all be important to protecting your privacy. Notifications can help you keep control of what you are updating, what you are sharing, and how other people are tagging or mentioning you in their own posts etc. However they can also flood your inbox with spam. This is the key privacy setting for your Facebook profile and how visible it is on Google, Bing, etc. Enabling this will make your Facebook connections and behaviours apparent in your experience of other sites - this has big embarressment potential but can also help you discover useful content. Choose a setting you will be comfortable with. Make sure you know which Apps use your data and how they use it to avoid any unwanted sharing surprises! A really important setting. This is data OTHER people can share ABOUT YOU! These are all VERY important settings. Tags allow OTHER PEOPLE to connect YOU to THEIR posts. This has potential for public embaressment and offence so choose your settings carefully. *Facebook updates regularly so it is wise to check your Account and Privacy settings regularly. Facebook Google+ Twitter LinkedIn Academia.edu http://www.google.com/support/plus/ http://www.facebook.com/help/ https://support.twitter.com/ https://help.linkedin.com/app/home Click on your name to access Settings If you want to increase the visibility of your profile ensure everyone can see your profile image. Click on Account then "Manage Social Advertising" to ensure your image cannot be used on LinkedIn ads. Click on Profile to access Edit Profile LinkedIn will recommend areas of your profile for completion - click on Improve your Profile. You can also check how your profile appears with View profile. Make sure your current role is up to datem that you have suitable websites connected etc. Ensure your description is up to date. Ask for recommendations if appropriate. Update whenever major job changes take place. http://www.academia.edu/FAQ Make sure that your profile is completed - including your About section and any contact information you are happy to share. Click on your name to access Account Settings or to edit your profile (via Edit My Webpage) Think about which accounts you choose to connect - automatically important content can be useful but can also add to the blurriness of these spaces. Setting your notifications can help you to track activity including searches for your name on Google that find an Academia.edu page. As with Facebook you can set up a "vanity url" - create something clear and that you will be happy to use in the long term. You can create a username and "vanity url" here Click on Papers in the left hand column (or Books, Talks, etc.) to add materials. You can also order the papers etc. to ensure the most impactful/important are shown first. The Ghost of Profiles Past... Darn useful but well hidden feature Similarly business cards represent my identity... Most apps have sharing your activity as the default setting:

Do you want to send a tweet every time your paper.li updates?
Do you want to post every website you bookmark on your blog?
Do you really want to share what you are reading now?
Check your sharing settings! This is a true story... Risks and Common Pitfalls mills and boon's latest classics by pj mac/p.macg.: http://www.flickr.com/photos/lostmaverick/267878817/ What happens in social media stays in social media...
(for all to see) Ghost just hanging out by daveiam: http://www.flickr.com/photos/daveiam/3079460447/ Leaving your social media presence or profile to fester for a long time without updates can be dangerous! Abandoned and skeletal accounts:

Increase the risk of having your account compromised or being "hacked"
WILL result in spamming or many spam replies
Connects your professional identity to invalid or outdated information (e.g. change of institution, change in research approach, etc.)
It can therefore also undersell or misrepresents current interests/work, personal status or image, etc.
May make you look far less competent or IT literate than you actually are.
Will drop down search rankings rapidly. beers by uberculture/Jeremy Noble: http://www.flickr.com/photos/uberculture/201746278/ University of Edinburgh Social Media Guidelines are also due soon. Professional and Personal Authenticity Identification Reputation Network & Trusted Status Qualification Affiliation Image from Amazon: http://www.amazon.co.uk/Are-Dave-Gorman-Danny-Wallace/dp/0091884713 Disambiguation What are you expecting to see?
What did you see?
What surprised you?
What presences are you currently using?
Where are people talking about you?
Are you happy with how you are presented online?
How do your social media presences relate to each other and your other web presences? Go to: http://www.linkedin.com/. Go to http://www.linkedin.com/profile/edit?trk=tab_pro to edit your profile. See also: https://help.linkedin.com/app/home/ Use https://www.linkedin.com/secure/settings?trk=hb_acc to edit your settings (you may be asked for your password again). To update your profile login to http://edinburgh.academia.edu/, click on your Account and “Edit my webpage”. To edit settings go to: http://www.academia.edu/settings See also: http://www.academia.edu/FAQ Log in to Facebook.com and click on your name in the top left hand column to be taken to your current Facebook profile and to edit it as needed. Go to https://www.facebook.com/settings to alter Account Settings. To alter privacy settings go to: https://www.facebook.com/settings/?tab=privacy. See also: http://www.facebook.com/help/ To access or create your Google+ profile go to https://plus.google.com/. Click on your image to access your profile using the Edit Profile button. Go to https://plus.google.com/settings/plus to change your settings (including privacy settings). See also: http://www.google.com/support/plus/ 2) Search for the authors we've been studying What works well and what works badly about their profile/presence?
Are they part of a social media site that you feel you should be present in?
Are there any ideas you want to apply to your own presence(s)?
Does their social media presence bring insight to your understanding of their work?
Does their social media presence impact on the credibility of the arguments that they make? Sherlock Holmes by timofeia/Doctor Who: http://www.flickr.com/photos/the_doctor_12/5260897755/in/photostream/ FAIL by Tweek/Ryan Steele: http://www.flickr.com/photos/tweek/139509551/in/photostream/ Stay Up To Date
If you are trialling a new site or tool at least post an initial comment to say so. ... Reader, I overshared them... on Facebook! 3) What improvements could you make to your social media identity/ies? What you would like to achieve? Tip 4: Think about how you will keep momentum up bicycle by paukrus/Ruslan: http://www.flickr.com/photos/paukrus/4093835537/in/photostream/ Good Job Smiley Face Inspirational Quotes Qiqi Emma January 18, 20105 by stevendepolo/Steven Depolo: http://www.flickr.com/photos/stevendepolo/4294686346/in/photostream/ Social Media is informal and personal but not neccassarily casual... Slippers by davidsteltz/David Steltz: http://www.flickr.com/photos/steltz/4151323127/in/photostream/ Privacy by alancleaver_2000/Alan Cleaver: http://www.flickr.com/photos/alancleaver/4105726930/ How informal would you be in offline situations?
If professional begins to blur with personal friendships will this be OK or feel uncomfortable?
Are there aspects of your personal life (or people in your personal life) you would prefer to keep separate from your professional life? Think about why you want to use a particular social media space, what you will use it for and who you will be communicating with... For example:
Are you highly politically active?
Do you have very young children?
Do you have a friend who tends to post dubious spammy comments?
Or are you keen to keep your professional contacts and colleagues separate from your students? (one of many) (If I were an art work(!) my business card would be the place to start to check my provenance) Art Piece 7 by AForestFrolic: http://www.flickr.com/photos/stampinmom/5572631859/ Personality For some power users Twitter literally adds a check mark to validate and vouch for their authenticity. Google+ does similar. A great example of the very different selves that can share the same basic identifying information LinkedIn/Academia.edu, publications etc. Retweets, answers, comments, recommendations, etc. Friends & contacts matter in the identity you portray in social media - they show who trusts you, which groups you work with, your standing in that group, etc. Image from Amazon.com: http://www.amazon.com/exec/obidos/ASIN/1591842336/permissionmarket Your Professional and Personal identity/ies do not need to be your real name... Some impact related tools for finding out if you're being seen/read: :) :( Project 365 #311: 071109 The Things We Do For Charity by comedy_nose: http://www.flickr.com/photos/comedynose/4082937523/ But remember that professional behaviour offline can be very informal... Watch Out For... Friends DO comment on Friends entirely unrelated work postings... sometimes helpfully, sometimes not... Be alert to Friends and contacts tagging inappropriate images, jokes etc. Questions? Benefits of Active Social Media Presences Pumpkin Pie by SanFranAnnie/Ann Larie Valentine: http://www.flickr.com/photos/sanfranannie/3146628630/in/photostream/ Enhanced Visibility
Authoritative but personal presence
Enhanced network, better connections with new and existing contacts
New opportunities to collaborate
Improved current awareness
Potential for better relationships with frequent social media users including students We'll be getting you to tweet more tips later in the week. Also, pop along to the activities area for more suggested tools for a little self searching :) many people use common pseudonyms (I use suchprettyeyes) though social networking sites are moving towards real names as identifier. Marshall Dozier, 2012, lego construction and photo with permission Next steps Listen to Nicola, Clara and Marshall chat about the topic

Check out the readings

Following your own tracks and traces

Critique 'found' contexts as you track down information on our authors

Tweet some top tips for managing online identities - on the #mscidel hashtag
Full transcript