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The Phoenix Initiative

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Sublime Digital

on 14 January 2015

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Transcript of The Phoenix Initiative

Strategic Partnership: Lime Works and Nehemiah Corporation

The Phoenix Initiative
To ignite the Nehemiah Companies and the Public's perception
Our first 4 months
The Initiatives Mission
To execute a highly effective digital marketing campaign that will herald the Nehemiah Companies accomplishments, while highlighting its future endeavors by utilizing all of its digital assets
The Next 60 Months
Our Partnership with Nehemiah
We'll facilitate...
Rebranding
Restructuring
Reorganizing
We'll Establish
Processes
Procedures
Communication Protocol
Internal
External
Proposed Services
Marketing
IT
CRM
Command center of Communications
Track contacts, documents, and more
Workflow automation
Based on Jim Harvey's speech structures
by evaluating all digital assets
Nehemiah Corporation
Nehemiah Community
NCRF Holdings
Nehemiah Community Foundation
Nfinit Solutions
Township 9
NELP
Roofs for Troops
Description of Services
SEO/SEM Setup, Analysis & Strategy Development
Keyword/key phrase research
Competitor analysis and market research
Evaluation of on-page elements and website structure
Planning for resolving on-page and website structure issues
Implementation of on-page and website changes
Re-evaluation and tuning of targets and SEO strategy and targets
Re-evaluation and tuning of on-page elements and website structure
SEO/SEM Ongoing Services & Maintenance
SEM for keywords/key phrase targets
Re-evaluation and tuning of SEM strategy/keywords and targets
Re-evaluation and tuning of on-page elements and website structure
Monitoring, support and monthly reporting
Online Display Advertising - (Standard & Premium)
Research on competitor targets
Creation of ads based on campaign in these vehicles
Selected impressions across selected advertising network
Custom designed ads to meet needs
Ongoing split testing of ads
Setting of re-targeting cookie from website
Social Media Management + Contests
Acquire relevant content for Social Media Vehicles
Posting of relevant, engaging content channels, twice (2x) per day, seven (7) days per week -per vehicle
Organic growth of fan base/following through coordinated advertising boosts and ads
Social Media monthly contests
Create ideas for monthly contest
Place contests details on social media accounts
Monitor
Work with partner to choose winner
Publicize winner on social media vehicles
Press Releases
Create press releases based on newsworthy events of company
Distribute press releases throughout the internet
Partner will be consulted on major promotions to market
Video Marketing
Creation of video concepts to be used in advertising campaigns
Talent cultivation and prop acquisition
Onsite/Locations shooting of video
Post production of videos
Media Buy/Management
Create accounts on advertising vehicles
Setup competitive buys that maximize advertising dollars
Select demographic and keywords targets based on campaigns
Reputation Management
Set alert to notify if brands mentions are happening across the web
Respond to negative content on web (Plan 2 and 3)
Systematically take over first page of Google for brand name (Plan 3)
Text Message Marketing
Send messages to clients cell phones
(up to 50,000 outbound text messages additional message .02 per message)
Remind client when policy is about to expire
Send Customer Service Surveys
Email Marketing
Work with company to create monthly message
Format email and prep to send
Distribute email to list supplied by partner
Graphic Design
Work with partner to create marketing material
Order printed versions (extra charges apply)
Example of how this would be applied
Nehemiah Corporation
Discovery
Establish a clear objective for the entity's digital aspirations and learn its main function and growth trajectory
Re-branding
Logo, letter head, envelopes, stationary, all social media assets, website to look and feel the same
Website
Create a website that compliments new branding and conveys the information that is related to this entity in a clean and well organized manner.
Also a responsive or adaptive mobile website for easy viewing on mobile devices.
Marketing
Begin regular postings to social media accounts, Organize regular press releases, search engine marketing campaign, email to lists, reputation management, shoot videos for asset expansion
IT
Inventory all servers, computers and peripheral devices, ensure a reliable backup system is in place, all computers have virus and malware protection and are patched for security
Phone System
Take a look at all ISP's to ensure they are current and that Nehemiah is not being over billed
CRM
All contacts, schedules, calendars, etc can be moved into CRM system. Documents and notes about interactions with the parent company can be kept
Graphic Design
Create brochures and promotional materials as needed
Discovery
Establish a clear objective for the entity's digital aspirations and learn its main function and growth trajectory
Re-branding
Logo, letter head, envelopes, stationary, all social media assets, website to look and feel the same
Website
Create a website that compliments new branding and conveys the information that is related to this entity in a clean and well organized manner.
Also a responsive or adaptive movile website for easy viewing on mobile devices
Marketing
Begin regular postings to social media accounts, Organize regular press releases, search engine marketing campaign, email to lists, reputation management, shoot videos for asset expansion
IT
Inventory all servers, computers and peripheral devices, ensure a reliable backup system is in place, all computers have virus and malware protection and are patched for security
Phone System
Take a look at all ISP's to ensure they are current and that Nehemiah is not being over billed
CRM
All contacts, schedules, calendars, etc can be moved into CRM system. Documents and notes about interactions with the parent company can be kept
Graphic Design
Create brochures and promotional material as needed
Example of how this would be applied
NELP
More Tools
Creation of Social Platform (A "Facebook" for NELP members only)
A Custom app that is a reflection of it's main objectives
Full transcript