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Heartland Family Wellness - Aug 2017

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Manitoba/Ontario Prezi

on 31 October 2018

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Transcript of Heartland Family Wellness - Aug 2017

Plumbing and Heating Competitors
Electric Competitors
Frequency
Consistency
How To Advertise
What's Your Message?
1 of 3
30 second commercials
What's Your Message
2 of 3
30 second commercials
What's Your Message
Marketing Summary
Increase Marketshare = Increased Profits For You
Increase Top-of-Mind Awareness for the "Right Now" Patient
Emphasize the Message of Proactive, Preventative Health
Tell Consumers Why They Should Choose Heartland Family Wellness
Frequency + Consistency + Message = Marketshare
MIX 96 can help you reach these patients!
3 of 3
30 second commercials
What's Your Message
Marketing Plan
Why Radio
With MIX 96 YOU will be...
Connected with our
audience
Connected with our
community
Connected with your
patients
The internet has made it fast and easy to search for the facts, details, and prices about your offerings. However, more often than not buyer decisions are made emotionally and only justified logically with research and facts after that emotional story has won their hearts. Radio’s human voice, story telling, and humour can inspire consumers to search for your facts and details online.
Radio Can Tell Your Story
$225.00

Cost of initial health assessment
Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Why Advertise
If you could afford it, you would have a professional sales person tell your story to every prospective patient in your market. Advertising was invented as a more cost effective way of telling your story to hundreds or thousands of people you could not afford to reach in person with your sales force.
Advertising is Cost Effective
September 2017 - August 2018

Commercial Campaign
• 45 - 30 second commercials per month
• To air 3 times per day over three weeks
• Monday – Friday, between 6:00am-6:00pm

Radio Interviews
• 4 Morning Show Interviews on MIX 96
• To air quarterly (Dates: TBD)
Your Marketing Objectives
To Generate New Patients
To Promote the Way You Do Business
To Educate Consumers of Your Services
S.W.O.T.
Strengths
Love Patients
Believing in Patients
Realizing What They Are
Having your Patients' Best Interests at Heart
Weaknesses
Time Management
Lack of Education & Public Awareness for Alternative Health
Opportunities
Growing Your Business
Alternative Health
Threats
You Control Your Advertising
You have little or no control over what is being said about you on social media or in the marketplace, but you have total control over the image your advertising creates.
Repetition sells! Businesses that reach and influence consumers repeatedly over time with multi-platform approaches build stronger consumer awareness, confidence, and sales.

Advertising Creates Powerful
Inter-Media Synergies
Radio Creates Pre-Need Preference
It's Effective & Personal
Your potential customers spend more time with Radio & Online than any other type of local media.

92% of adults listen to radio an average of 20+ hours per week.

Mix 96 has a personal and local connection with our audience.

Radio is accessible in the car, at home, at work, on your mobile phone/tablet, in stores, restaurants, and at the dentists office.
Get Hearted
Health Seminars
Health Benefits
According to Stats Canada there are 2,135 females in the City and RM of
Portage la Prairie
2,135 x $225.00
= $480,375.00
Success Stories
Farmers'
Appreciation
Lunch
Fort McMurray
Donation Drive
Local Woman Steps
Up To Help Fire Victim
CFRY Helps Annual
Kettle Campaign
ROK 50/50
Tank & Trailer
Stats Canada 2011
Traditional Medicine (Dr. Referral?)
Busy consumers won’t take time to read ads or websites for products or services they are not on the market for. Intrusive radio influences them on the go, creating preferences for your business when they do have a need and begin their search.
Consumers who are loyal to competitors may not take time to read about you online or in print, but can be influenced as they go about their daily activities with intrusive advertising. Another way to look at the word "intrusive" is to consider all of the songs you can sing along with, never having taken the time to learn the lyrics. This means we can skip over printed, online, or other passive media messages but can absorb intrusive radio messages without consciously engaging.
Radio is Intrusive
Welcome!
Full transcript